Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

19 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

Nightwatch

Ljubljana, Slovenia

A team of pioneers set out on the mission to provide the market with an SEO tracking tool that has the ability to grasp…

4.8 37 reviews Per user

Revotas

Boston, Massachusetts, United States

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…

4.8 11 reviews

SE Ranking

City Of Wilmington, Delaware, United States

Give context to your data. Se ranking pulls signal from search, AI, and social into one frame - so you can show what your…

4.8 1135 reviews

Voyado

Stockholm, Stockholm, Sweden

Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…

4.8 15 reviews Usage-based

NEWOLDSTAMP

Claymont, United States

Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…

4.7 406 reviews

Mangools

Bratislava, Bratislavský Kraj, Slovakia

Mangools is an all-in-one SEO toolset suitable for business owners, marketers, bloggers & agencies, covering everything from…

4.6 42 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

SMS Gateway Hub

Indore, Madhya Pradesh, India

#1 business sms product with over 65,000 enterprise customers. Whether you are a local grocery shop sending 20 messages or a…

4.5 1 reviews Quote-based

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

Mailtrap

Los Angeles, California, United States

Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…

4.2 10 reviews Usage-based

RedTrack.io

Vilnius, Vilniaus Apskritis, Lithuania

We're not your average ad tracking platform - we're here to improve your digital marketing and paid ads efforts. With redtrack…

4.1 14 reviews Per user

Oviond

Newark, Delaware, United States

Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…

4.0 8 reviews Freemium

Wisepops

Paris, Île-De-France, France

Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.

3.8 9 reviews

Topvisor

Санкт-Петербург, Санкт-Петербург, Russia

Topvisor - all-in-one SEO tool for SEO specialists and marketers that helps to get the most out of promotion in search engines.

3.0 2 reviews Usage-based

BayEngage

Atlanta, Georgia, United States

Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…

Unrated Subscription

Mobal.io

Helsinki, Uusimaa, Finland

Mobal helps local businesses grow online by bringing every part of their digital presence together in one simple platform. From…

Unrated Subscription

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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