Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

59 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Folderly

Dover, Delaware, United States

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…

5.0 62 reviews Freemium

Instantly

Sheridan

All-in-one outreach platform for business growth. Easily find, reach, and convert prospects with AI-powered automation, high…

4.9 60 reviews Subscription

Phonexa

Glendale, California, United States

Phonexa is an enterprise-grade tracking software for performance and partner marketing. The phonexa suite is the underlying tech…

4.9 65 reviews Subscription

WhatConverts

Charlotte, North Carolina, United States

Whatconverts is an all-in-one lead tracking software for marketing agencies and their clients. Whatconverts automatically shows…

4.9 99 reviews Subscription

Bouncer

Wroclaw, Lower Silesia, Poland

Bouncer is a company that provides powerful and affordable email list verification and email validation. Simple app and…

4.8 153 reviews

Glassbox

London, England, United Kingdom

Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…

4.8 365 reviews

Kontentino

Bratislava, Bratislavský Kraj, Slovakia

Plan and approve your social media content with ease and comfort! 🙌🏻 Now with Instagram stories auto-publishing and Google…

4.8 109 reviews

Opinion Stage Quiz

Tel Aviv, Israel

Opinion stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Unlike…

4.8 76 reviews Subscription

OptiMonk

Debrecen, Hungary

Optimonk is a professional popup builder that enables digital marketers to create high-converting popup campaigns in minutes. It…

4.8 126 reviews Freemium

ProTexting

Plano, Texas, United States

Protexting helps you communicate with your contacts more efficiently through a suite of highly interactive sms marketing…

4.8 59 reviews

SE Ranking

City Of Wilmington, Delaware, United States

Give context to your data. Se ranking pulls signal from search, AI, and social into one frame - so you can show what your…

4.8 1135 reviews

SlickText

Jamestown, New York, United States

Slicktext is the #1 rated sms marketing service. Since 2012, slicktext has helped brands create valuable relationships with their…

4.8 500 reviews Subscription

waalaxy

Montpellier

Make LinkedIn your #1 acquisition channel

4.8 140 reviews

HeyOrca

St. John's

Heyorca is the social media management tool that’s perfect for teams and agencies. Create, collaborate, and build communities all…

4.7 236 reviews Freemium

Lucidya is an AI-native platform for customer experience (cx) intelligence that manages entire customer lifecycles autonomously…

4.7 93 reviews Per user

monday marketer

Tel Aviv, Israel

Outpace everyone with the best AI work platform. Monday.com brings people, workflows, and AI agents together on one platform, so…

4.7 204 reviews Per user

NEWOLDSTAMP

Claymont, United States

Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…

4.7 406 reviews

Ongage

Tel Aviv, Israel

Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…

4.7 65 reviews

OptiSigns

Houston, Texas, United States

Optisigns is the leading digital signage company in north America, with over 30,500 customers in 121 countries using their…

4.7 1005 reviews

RADAAR

Newark, Delaware, United States

Radaar is a best-in-class platform to help social media marketers streamline their workflows and save some time.

4.7 172 reviews

RegFox

San Rafael, California, United States

Stand & deliver is a global leadership communication consulting and training firm. We help leaders and their teams engage…

4.7 279 reviews Usage-based

Screpy

Newark

Screpy is an AI-based SEO and web analysis tool that helps you find the SEO health of your website and its keywords. Monitor your…

4.7 95 reviews Freemium

SEOptimer

Hong Kong, Hong Kong

Websa300 is a digital marketing agency specialized on #SEO, #adwords and #social media. We help companies. We help companies to…

4.7 151 reviews Subscription
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Showing 24 of 59 — 35 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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