Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
59 businesses
All-in-one outreach platform for business growth. Easily find, reach, and convert prospects with AI-powered automation, high…
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Optimonk is a professional popup builder that enables digital marketers to create high-converting popup campaigns in minutes. It…
Protexting helps you communicate with your contacts more efficiently through a suite of highly interactive sms marketing…
Give context to your data. Se ranking pulls signal from search, AI, and social into one frame - so you can show what your…
Slicktext is the #1 rated sms marketing service. Since 2012, slicktext has helped brands create valuable relationships with their…
Make LinkedIn your #1 acquisition channel
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Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…
Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…
Optisigns is the leading digital signage company in north America, with over 30,500 customers in 121 countries using their…
Radaar is a best-in-class platform to help social media marketers streamline their workflows and save some time.
Stand & deliver is a global leadership communication consulting and training firm. We help leaders and their teams engage…
Rise vision is the all-in-one platform for digital signage, screen sharing, and emergency alerts designed to help organizations…
Screpy is an AI-based SEO and web analysis tool that helps you find the SEO health of your website and its keywords. Monitor your…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.