Build your customer loyalty program with just a few clicks with spread! It’s simple: you qualify your website traffic so that you…
4.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…
4.0
12 reviews
Linkresearchtools (lrt) is the global #1 real-time link protection & optimization platform for websites. We help clients recover…
3.9
12 reviews
Subscription
Metricool helps you manage social media with clarity, not chaos. Bring your content, accounts, messages, and data into one place…
3.9
18 reviews
Freemium
Rank ranger is a SaaS company founded in 2009 that features an all-in-one SEO and digital marketing tool designed to help…
3.9
10 reviews
Softwaresuggest is an online marketplace dedicated to helping businesses and individuals find the perfect software solutions to…
3.9
5 reviews
Subscription
Sprinklr is the definitive, AI-native platform for unified customer experience management (unified-cxm), empowering brands to…
3.9
60 reviews
Ticketleap is transforming events with our free, easy-to-use ticketing solution built for events of all types and sizes…
3.9
15 reviews
Subscription
Tw: our LinkedIn is fun! Welcome to viralpep, your all-in-one social media management platform designed specifically for social…
3.9
4 reviews
Subscription
Ab newswire offers you a guaranteed minimum coverage across 150 specifically targeted news sites that are relevant to your niche…
3.8
4 reviews
Wing king inc is a restaurants company based out of 219 w camden ave, moorestown, NJ, United States.
3.8
15 reviews
Subscription
Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.
3.8
9 reviews
Post the best content in your industry - in minutes per month. Schedule posts to LinkedIn, Instagram, Facebook, Google biz…
3.7
41 reviews
Tapfiliate is a leading affiliate and referral tracking platform designed to help small, medium, and growing businesses spend…
3.7
10 reviews
Usage-based
Mail blaze is an email marketing platform built for marketing teams who want more from email. Not just sends. Not just open…
3.5
2 reviews
Usage-based
Releasewire is a leading online newswire service and media engagement platform, designed for and used by businesses of all sizes…
3.5
1 reviews
Achieve 7x faster organic growth than the industry average by partnering with us! Over 7,000 financial advisors and 200 leading…
3.5
1 reviews
Subscription
Instagram monitoring platform We keep track of what users do on Instagram Know what users like, comment and whom they follow on…
3.5
2 reviews
An SEO check is a comprehensive review of your website’s search engine optimization (SEO). The XOVI tool analyzes whether your…
3.5
1 reviews
Subscription
Symprex is one of the industry's leading providers of email signature solutions, empowering businesses to unlock the power of…
3.4
5 reviews
Per user
Pony express hq is a mass text messaging software company that helps small & mid-sized businesses, organizations, and individuals…
3.2
4 reviews
Smtp is one of the early pioneers of cloud-based email services and is now part of ziff davis, moz group and campaigner. From…
3.2
18 reviews
Subscription
Cellarpass is the leading online destination for discovering and booking unforgettable wine tasting experiences. Trusted by top…
3.0
1 reviews
Subscription
Topvisor - all-in-one SEO tool for SEO specialists and marketers that helps to get the most out of promotion in search engines.
3.0
2 reviews
Usage-based
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Showing 192 of 224 — 32 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.