Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

224 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

Linkly

Grandville, Michigan, United States

Daffodil software is a leading software engineering partner that’s empowering 100+ organizations across the globe with innovative…

4.5 13 reviews Subscription

Measure Studio

Chalfont, Pennsylvania, United States

Next generation social media content intelligence and data analytics for media, brands, and agencies. Supporting TikTok…

4.5 30 reviews

Morningscore

Odense, South Denmark, Denmark

Morningscore is a complete SEO & geo platform built to make search optimization simple, measurable, and engaging. We combine…

4.5 26 reviews

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

Optimal Workshop

Wellington, Wellington, New Zealand

Optimal is a comprehensive user insight platform empowering product teams and UX researchers to make confident, data-driven…

4.5 12 reviews

Post Affiliate

Bratislava, Bratislavský Kraj, Slovakia

Post affiliate pro is the leading affiliate software, trusted by more than 27,000 companies worldwide. Post affiliate pro lets…

4.5 129 reviews Usage-based

ProRankTracker

Tel Aviv

Pro rank tracker is a comprehensive SEO and geo (AI) rank tracking and reporting platform, built to keep you informed as search…

4.5 50 reviews

PublishDrive

Redwood City, California, United States

We don’t just write code, we change the narrative. Publishdrive delivers innovative solutions to the publishing industry that…

4.5 1 reviews Subscription

Ranktracker

Katowice, Silesia, Poland

The all-in-one platform for effective SEO Research keywords, analyse the competition, and track your search engine ranking - all…

4.5 101 reviews Subscription

Robly

New York, United States

Robly is a fast-growing remote start-up. At robly, our ultimate goal is to use automation to help small businesses market…

4.5 909 reviews Subscription

SEO PowerSuite

Minsk, Minsk, Belarus

Belprime - команда высококлассных специалистов, разрабатывающая и продвигающая только собственные продукты. мы являемся одним из…

4.5 288 reviews

The easiest way to organize your communication on one device.

4.5 6 reviews

SMS Gateway Hub

Indore, Madhya Pradesh, India

#1 business sms product with over 65,000 enterprise customers. Whether you are a local grocery shop sending 20 messages or a…

4.5 1 reviews Quote-based

Sociamonials

Elk Grove, California, United States

Capture and syndicate your customer’s passion We are the only social suite with customer video recording capability. That means…

4.5 10 reviews

SoTellUs

Gilbert, Arizona, United States

Gone are the days of following-up with customers with an email or a call, begging for reviews. Today is the day of instant…

4.5 1 reviews

TechJockey

New Delhi, Delhi, India

Techjockey.com is the world's first online software-store that helps you compare and choose the right software for your needs. We…

4.5 1 reviews

technologycounter.com

Pune, Maharashtra, India

Technology counter is an online software recommendation platform. We help businesses, professional and organisations find the…

4.5 1 reviews

Userlytics

Miami, Florida, United States

Established in San Francisco in 2009, with offices in Miami, Florida and madrid, Spain, userlytics is a state of the art global…

4.5 106 reviews Subscription

vidiq

San Francisco, California, United States

Vidiq combines heart-led creator coaching with leading technology to unlock your true potential on YouTube. We provide an…

4.5 27 reviews Freemium

Vya

Cincinnati, Ohio, United States

Technology is revolutionizing the future of marketing, but it also can create more work, more disruption and more complication…

4.5 14 reviews

weMail

Singapore, Singapore

Wemail is a email marketing solution that helps you to send all your automated emails, newsletters, collect leads, and add…

4.5 1 reviews Per user
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Showing 120 of 224 — 104 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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