Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

224 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Vevox

Oakhanger, England, United Kingdom

Transform ordinary into extraordinary with vevox! 💡🚀 Vevox is the leading polling, quizzing, and q&a platform, revolutionizing…

4.7 137 reviews

AllEvents.in

Ahmedabad, Gujarat

Allevents is the world’s most comprehensive event discovery and ticketing platform, helping people explore everything happening…

4.6 111 reviews Subscription

GlockApps

Pinedale, Wyoming, United States

Glockapps software is a privately held company that offers multiple email marketing solutions to help businesses reach the inbox…

4.6 11 reviews Subscription

LeadFuze

Tampa, Florida, United States

Kitedesk helps sales teams create predictable pipeline. We do this through smart software--a single screen with all the leads…

4.6 115 reviews

Lucky Orange

Overland Park, Kansas, United States

Spend less time crunching numbers and more time growing your business. We believe everyone should be able to deliver a…

4.6 75 reviews Subscription

Mangools

Bratislava, Bratislavský Kraj, Slovakia

Mangools is an all-in-one SEO toolset suitable for business owners, marketers, bloggers & agencies, covering everything from…

4.6 42 reviews

MarketMuse

Boston, Massachusetts, United States

Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…

4.6 198 reviews

ROIVENUE Attribution

Capital City Of Prague, Hlavní Město Praha, Czech Republic

It helps marketers to accelerate revenue growth and increase marketing profit through data integration and understanding of multi…

4.6 20 reviews

Seobility

Nürnberg, Bayern, Germany

Seobility is the online SEO software for better website optimization. Build better websites quickly, easily and of course…

4.6 106 reviews Freemium

Serpstat

Odesa Odesa, Odeska, Ukraine

Serpstat is the go-to platform to speed up search marketing goals achievement. We help offline and online businesses attract more…

4.6 443 reviews

Smaply

Innsbruck, Tyrol, Austria

Smaply: journey mapping with increased flexibility, customizability, and journey management functionality. Smaply is the tool to…

4.6 12 reviews Per user

SmarterQueue

London, England, United Kingdom

Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…

4.6 34 reviews Subscription

SpyFu

Scottsdale, United States

Your competitors test keywords, run ads, and build search strategies with real budgets every day. That's free market research -…

4.6 491 reviews

StoryChief

Ghent, Vlaanderen, Belgium

Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…

4.6 30 reviews

Swell Software

Salt Lake City Salt Lake City, Utah, United States

Swell automatically gathers private and public feedback from patients and employees. With better feedback, practices can boost…

4.6 361 reviews

WiseStamp

New York, New York, United States

Wisestamp is an award-winning, enterprise-grade email signature management platform designed to scale with the needs of…

4.6 211 reviews Per user

ZeroBounce

Santa Barbara, California, United States

Zerobounce is an email validation, deliverability and email finding platform helping 500,000+ businesses reduce bounces and land…

4.6 262 reviews Usage-based

Amplitude

San Francisco, California, United States

We help companies unlock the power of their products. ⚡ • join the team: http://amplitude.com/careers • join the community…

4.5 1914 reviews Freemium

Cyance

London, England, United Kingdom

Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…

4.5 20 reviews

E-goi

Matosinhos, Porto, Portugal

E-goi is a pioneering omnichannel marketing automation company, headquartered in matosinhos, portugal. For 20 years, we have…

4.5 5 reviews

FeedCheck

Bucharest Bucharest, Romania

Feedcheck brings all ecommerce product reviews & ratings in one place. It doesn't matter where your products are sold, we help…

4.5 3 reviews

FirePush

Poole, England, United Kingdom

Firepush is a powerful omnichannel re-marketing app for Shopify stores. It helps to drive sales with automated sms, web push…

4.5 1 reviews Usage-based

iPresso

Katowice, Silesia, Poland

Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…

4.5 1 reviews Quote-based

Kitcast

Mountain View, California, United States

Kitcast is digital signage software built for speed and control. We help businesses publish content to any screen in minutes…

4.5 1 reviews Freemium
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Showing 96 of 224 — 128 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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