Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

42 businesses

itracMarketer

Toronto, Ontario, Canada

For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

Aritic

Bengaluru, Karnataka, India

Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…

4.9 41 reviews

ContactPigeon

Paraskevi, Greece

Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…

4.9 83 reviews

Mautic

Boston, Massachusetts, United States

Mautic began with a single focus. Equality. The mautic community believes in giving every person the power to understand, manage…

4.8 14 reviews

Magnews

Parigi, Italy

Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…

4.7 14 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

Cordial

San Diego, California, United States

Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.

4.6 44 reviews

ExpertSender

Gdańsk, Pomerania, Poland

We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…

4.6 49 reviews

Klaviyo

Boston, Massachusetts, United States

Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…

4.6 909 reviews

Listrak

Lititz, Pennsylvania, United States

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…

4.6 184 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

Connectif

Murcia, Murcia, Spain

🚀 turn ideas and insights into action with AI-powered automation. Our mission is to unlock a world of possibilites for ecommerce…

4.5 1 reviews

iPresso

Katowice, Silesia, Poland

Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…

4.5 1 reviews Quote-based

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

Ortto

Sydney, New South Wales, Australia

Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…

4.5 425 reviews

Plezzel

Vic Country, Victoria, Australia

Plezzel provides marketing automation software and digital marketing services used by thousands of leading australian real estate…

4.5 2 reviews

Synerise

Krakow, Lesser Poland Voivodeship, Poland

Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…

4.5 1 reviews

WebEngage

Mumbai, Maharashtra, India

Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…

4.5 268 reviews

Delivra

Carmel, Indiana, United States

Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…

4.4 74 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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