Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

52 businesses

Aritic

Bengaluru, Karnataka, India

Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…

4.9 41 reviews

ContactPigeon

Paraskevi, Greece

Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…

4.9 83 reviews

Voyado

Stockholm, Stockholm, Sweden

Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…

4.8 15 reviews Usage-based

Automation

Annecy, Auvergne-Rhône-Alpes, France

Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…

4.7 12 reviews

Magnews

Parigi, Italy

Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…

4.7 14 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

Webmecanik Pipeline

Annecy, Auvergne-Rhône-Alpes, France

Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…

4.7 12 reviews

Captavi Platform

Sugar Land, Texas, United States

Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…

4.6 18 reviews

Cordial

San Diego, California, United States

Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.

4.6 44 reviews

EngageBay All-in-One Suite

Wilmington, Delaware, United States

Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…

4.6 189 reviews

ExpertSender

Gdańsk, Pomerania, Poland

We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…

4.6 49 reviews

Kulea.ma

Milton Keynes, England, United Kingdom

Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…

4.6 22 reviews

Ryzeo

Palm Beach Gardens, Florida, United States

Full service behavioral marketing solution provider, helping ecommerce companies turn more of their hard earned traffic to…

4.6 16 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

Gamooga

Hyderabad, Telangana, India

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…

4.5 17 reviews

Makesbridge

Portland, Oregon, United States

Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…

4.5 16 reviews

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

Ortto

Sydney, New South Wales, Australia

Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…

4.5 425 reviews

Right On

Indianapolis, Indiana, United States

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your…

4.5 37 reviews

Swift Digital Suite

Leichhardt, New South Wales, Australia

Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…

4.5 13 reviews
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Showing 24 of 52 — 28 more to see.

These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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