Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…
4.9
41 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…
4.9
83 reviews
Mautic began with a single focus. Equality. The mautic community believes in giving every person the power to understand, manage…
4.8
14 reviews
Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…
4.8
15 reviews
Usage-based
Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…
4.7
12 reviews
Marketing automation platform used by 4,000 businesses.
4.7
308 reviews
Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…
4.7
14 reviews
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
4.7
54 reviews
Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…
4.7
12 reviews
Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
4.6
9736 reviews
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
4.6
18 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…
4.6
49 reviews
Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…
4.6
10 reviews
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
4.6
909 reviews
Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…
4.6
22 reviews
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
4.6
184 reviews
Full service behavioral marketing solution provider, helping ecommerce companies turn more of their hard earned traffic to…
4.6
16 reviews
From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…
4.5
64 reviews
Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…
4.5
17 reviews
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
4.5
205 reviews
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
4.5
16 reviews
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
4.5
84 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.