Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…
4.9
83 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…
4.6
10 reviews
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
4.6
909 reviews
Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…
4.5
17 reviews
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
4.5
205 reviews
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
4.5
16 reviews
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
4.5
84 reviews
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…
4.5
13 reviews
Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…
4.4
12 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…
4.4
38 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
Retention science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based retention marketing…
4.3
14 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…
4.0
10 reviews
Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
4.0
39 reviews
These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.