Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

24 businesses

Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase…

5.0 4 reviews

GoZone Wifi

St. Petersburg, Florida, United States

Easily understand and engage your guests with wifi analytics.

5.0 1 reviews

Marketfox

San Francisco

Marketfox is a marketing automation software that simplify marketing with AI. Launched in 2017, marketfox is a yc backed company…

5.0 1 reviews

NextUser

New York, New York, United States

We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…

5.0 1 reviews

Plezi

Paris, Île-De-France, France

Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

Propellor

Pune, Maharashtra, India

Propellor.AI helps businesses do better business. In a world of data surplus and optimisation deficit, we make the lives of…

5.0 2 reviews

ContactPigeon

Paraskevi, Greece

Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…

4.9 83 reviews

DailyStory Marketing Solutions

Dallas, Texas, United States

Dailystory is a digital marketing automation platform that helps you create sales, build loyalty and grow your business. Your…

4.8 3 reviews

Altcraft

Ryazan, Рязанская Область, Russia

Altcraft develops software for marketing and customer experience management, helping companies turn fragmented tools into a…

4.7 3 reviews

EngageBay All-in-One Suite

Wilmington, Delaware, United States

Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…

4.6 189 reviews

Fortifi

Fareham, England, United Kingdom

Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…

4.6 10 reviews

Klaviyo

Boston, Massachusetts, United States

Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…

4.6 909 reviews

Resulticks

Bellevue, Washington, United States

Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…

4.6 9 reviews

Aimbase

St. Louis, Missouri, United States

It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…

4.5 1 reviews

Dynosend

Sheridan

Dynosend helps you engage your customers from the day they sign up with email marketing, marketing automation and contact CRM…

4.5 1 reviews

Gamooga

Hyderabad, Telangana, India

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…

4.5 17 reviews

Makesbridge

Portland, Oregon, United States

Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…

4.5 16 reviews

Ortto

Sydney, New South Wales, Australia

Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…

4.5 425 reviews

SmartMessage

İstanbul, İstanbul, Turkey

We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in…

4.5 1 reviews

Swift Digital Suite

Leichhardt, New South Wales, Australia

Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…

4.5 13 reviews

Synerise

Krakow, Lesser Poland Voivodeship, Poland

Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…

4.5 1 reviews

These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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