Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

103 businesses

AnyFunnels platform

Walnut, California, United States

Intelligent, behavior based email marketing funnel automation software which contains broadcast emails, triggered emails…

5.0 1 reviews

Bento

Sydney, New South Wales, Australia

Bento helps ecommerce and SaaS brands drive more sales with super-targeted, highly relevant email, sms and conversational…

5.0 2 reviews

Betaout

Palo Alto, California, United States

Betaout is a marketing automation solution that enables online businesses to increase conversions and personalize user…

5.0 3 reviews

CamBuildr

Wien, Wien, Austria

Winning an election, engaging supporters or raising awareness: building a movement has never been easier. And still it’s hard…

5.0 1 reviews

Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase…

5.0 4 reviews

Engage Messaging

Lagos, Lagos

Customer messaging for growth and retention.

5.0 4 reviews

erxes

Los Angeles, California, United States

Welcome to erxes, the open source HubSpot alternative. Erxes is an open-source experience operating system (xos) that enables…

5.0 1 reviews

EzyTise

Mesa, Arizona, United States

Digital sales marketing automation software for small businesses and sales organizations. Our all-in-one sales and marketing…

5.0 3 reviews

GoZone Wifi

St. Petersburg, Florida, United States

Easily understand and engage your guests with wifi analytics.

5.0 1 reviews

hybrid.ai

Gurugram, Haryana

Hybrid is an international ad tech ecosystem providing brands and agencies with technological solutions for buying and optimizing…

5.0 1 reviews

InfinityFlow.io

Delray Beach, Florida, United States

In 2012 hunter founded tall oak in response to the growth of his technology and business consulting venture. Tall oak quickly…

5.0 3 reviews

A marketing platform that works for you. Drive pipeline, product adoption, and revenue across the account lifecycle.

5.0 1 reviews

itracMarketer

Toronto, Ontario, Canada

For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…

5.0 1 reviews

Kevy

Atlanta, Georgia, United States

Kevy is an email marketing automation platform designed to help customers increase revenue through personalizing the online…

5.0 1 reviews

Marketfox

San Francisco

Marketfox is a marketing automation software that simplify marketing with AI. Launched in 2017, marketfox is a yc backed company…

5.0 1 reviews

Marketing Optimizer

Traverse City, Michigan, United States

Marketing automation with call tracking for companies that want to generate more leads and make more sales.

5.0 2 reviews

NextUser

New York, New York, United States

We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…

5.0 1 reviews

OptCulture

Houston, Texas, United States

Optculture gives retailers buying and behavioral insight about their customers with the ability to engage them through loyalty…

5.0 1 reviews

Optinize is a cloud-based customer engagement platform which enables marketers to track user behavior, identify their interests…

5.0 1 reviews

Pipz

Florianópolis, Santa Catarina, Brazil

Pipz platform is an actionable customer data platform (acdp). A centralized repository of all customer behavioral data that…

5.0 1 reviews

Plezi

Paris, Île-De-France, France

Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

Propellor

Pune, Maharashtra, India

Propellor.AI helps businesses do better business. In a world of data surplus and optimisation deficit, we make the lives of…

5.0 2 reviews

Retainly

Kyiv, Ukraine

At retainly, we believe that customer retention is the key to success for any business. That's why we created an all-in-one…

5.0 2 reviews
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Showing 24 of 103 — 79 more to see.

These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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