Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

70 businesses

Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase…

5.0 4 reviews

itracMarketer

Toronto, Ontario, Canada

For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…

5.0 1 reviews

Kevy

Atlanta, Georgia, United States

Kevy is an email marketing automation platform designed to help customers increase revenue through personalizing the online…

5.0 1 reviews

Marketfox

San Francisco

Marketfox is a marketing automation software that simplify marketing with AI. Launched in 2017, marketfox is a yc backed company…

5.0 1 reviews

OptCulture

Houston, Texas, United States

Optculture gives retailers buying and behavioral insight about their customers with the ability to engage them through loyalty…

5.0 1 reviews

Optinize is a cloud-based customer engagement platform which enables marketers to track user behavior, identify their interests…

5.0 1 reviews

Pipz

Florianópolis, Santa Catarina, Brazil

Pipz platform is an actionable customer data platform (acdp). A centralized repository of all customer behavioral data that…

5.0 1 reviews

Plezi

Paris, Île-De-France, France

Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

WayMore

San Francisco, California, United States

Waymore is an innovative and powerful marketing and business operations automation software that enables a company to reach its…

5.0 5 reviews

BriefYourMarket.com

Little Eaton, England, United Kingdom

Briefyourmarket is an all-in-one marketing platform, designed to help estate agents see high-quality leads returned from their…

4.8 3 reviews

Altcraft

Ryazan, Рязанская Область, Russia

Altcraft develops software for marketing and customer experience management, helping companies turn fragmented tools into a…

4.7 3 reviews

emBlue

Carrollton, Texas, United States

Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…

4.7 9 reviews

Magnews

Parigi, Italy

Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…

4.7 14 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

Automize

Sacramento

Take your business to the next level with marketing and process automation Your marketing software so is much more than just…

4.6 4 reviews

Captavi Platform

Sugar Land, Texas, United States

Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…

4.6 18 reviews

Cordial

San Diego, California, United States

Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.

4.6 44 reviews

EngageBay All-in-One Suite

Wilmington, Delaware, United States

Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…

4.6 189 reviews

ExpertSender

Gdańsk, Pomerania, Poland

We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…

4.6 49 reviews

Klaviyo

Boston, Massachusetts, United States

Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…

4.6 909 reviews

Kulea.ma

Milton Keynes, England, United Kingdom

Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…

4.6 22 reviews
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Showing 24 of 70 — 46 more to see.

These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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