Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

26 businesses

EzyTise

Mesa, Arizona, United States

Digital sales marketing automation software for small businesses and sales organizations. Our all-in-one sales and marketing…

5.0 3 reviews

Pipz

Florianópolis, Santa Catarina, Brazil

Pipz platform is an actionable customer data platform (acdp). A centralized repository of all customer behavioral data that…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

Retainly

Kyiv, Ukraine

At retainly, we believe that customer retention is the key to success for any business. That's why we created an all-in-one…

5.0 2 reviews

Womplify has a simple goal - to help you easily achieve everything you need to, in digital marketing, even beyond what you were…

5.0 1 reviews

DailyStory Marketing Solutions

Dallas, Texas, United States

Dailystory is a digital marketing automation platform that helps you create sales, build loyalty and grow your business. Your…

4.8 3 reviews

Voyado

Stockholm, Stockholm, Sweden

Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…

4.8 15 reviews Usage-based

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

Resulticks

Bellevue, Washington, United States

Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…

4.6 9 reviews

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

Ortto

Sydney, New South Wales, Australia

Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…

4.5 425 reviews

Plezzel

Vic Country, Victoria, Australia

Plezzel provides marketing automation software and digital marketing services used by thousands of leading australian real estate…

4.5 2 reviews

Smarketing Cloud

Dublin, Ireland

Smarketing cloud is a unified customer platform for sales & marketing teams. Run email, sms, social, ads and more all from one…

4.5 1 reviews

SmartMessage

İstanbul, İstanbul, Turkey

We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in…

4.5 1 reviews

ActiveTrail

Tel Aviv, Il

Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…

4.4 12 reviews

cMercury

Kochi, Kerala, India

Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…

4.4 4 reviews

Delivra

Carmel, Indiana, United States

Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…

4.4 74 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

User.com

Paris

Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…

4.4 38 reviews

Taguchi

Melbourne, Victoria, Australia

We're not your typical digital marketing platform; we're pioneers in precision and personalisation. Our patented technology…

4.3 6 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

Reach

Seattle, Washington, United States

Hey there! We’re banzai. Our products reach millions of users every year to help marketers drive more revenue through better…

4.1 10 reviews

e-shot

Epsom, England, United Kingdom

E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…

4.0 12 reviews

Plumb5

Bengaluru, Karnataka, India

Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…

4.0 39 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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