Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

201 businesses

OutboundEngine

Seattle, Washington, United States

We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…

3.8 150 reviews

Integrated email & sms marketing, marketing automation, and small business CRM. Save time while growing your business with…

3.5 1 reviews

Jellyreach

Tuzla, Bosnia And Herzegovina

Email and sms marketing automation software that allows you to deliver automated, relevant, and timely messages aligned with…

3.5 2 reviews

LeadScoreApp

Herning, Central Jutland, Denmark

Med leadscoreapp kan du sætte dit salg og markedsføring på autopilot! Når personer, der er tilmeldt dit nyhedsbrev, besøger din…

3.5 1 reviews

Loclmark

Lincoln, California, United States

Loclweb is a local marketing agency that provides small business owners with all the tools they need for an effective local…

3.5 2 reviews Subscription

Nurture

San Jose, California, United States

Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…

3.5 3 reviews

TOTUS Marketing

Memphis, Tennessee, United States

Totus is a web-based marketing automation solution centralizing all of your marketing materials, distribution channels, user and…

3.5 1 reviews

EFI MarketDirect Cross Media

Londonderry, New Hampshire, United States

Efi is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Efi develops…

3.3 3 reviews

Inboundio

Brisbane, Queensland, Australia

Inboundio is the world’s simplest digital marketing platform targeted towards individuals and small businesses looking to…

3.3 3 reviews

以人工客服为主,AI智能客服为辅的全渠道客户沟通系统,支持接入whatsapp、Facebook messenger、Instagram、telegram、line、email、wechat,为跨境企业提供全面的在线客户服务与营销解决方案,涵盖售前、售中到售后…

3.0 1 reviews

FMG Suite

Gardena, California, United States

From day one, we’ve been dedicated to helping financial advisors build their businesses, expand their influence, and strengthen…

2.9 11 reviews

致趣百川是一家提供一站式营销云软件解决方案的企业,聚焦于科技、医疗、工业制造业等B2B行业,一站式营销云包含scrm(社交营销)、CMS(内容管理)、ema(活动管理) 、…

2.5 1 reviews

Boingnet

Rockland, Massachusetts, United States

Boingnet's lightweight marketing automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed…

2.5 1 reviews

Telagus

Wallington, England, United Kingdom

Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…

2.5 1 reviews

Unim

Fort Lauderdale, Florida, United States

Unim is a custom business management solution powered by the team at exults. Designed to be user-friendly, unim requires minimal…

2.0 1 reviews

m-savvy

Wellington City Wellington, Wellington, New Zealand

Www.m-savvy.com M-savvy is a marketing database and analytical tool used to investigate, plan, implement and measure the impact…

1.7 3 reviews

7Engage is a Saas tool created to help our customers understand their customers better . We are dedicated to build an affordable…

Unrated

Brevo

Paris, Île-De-France, France

Brevo offers the most intuitive customer platform for the sustainable growth of all businesses and organizations (including…

Unrated

ContactConsumers

San Juan, Texas, United States

The world's leading brands trust contact consumers to power their email and sms campaigns. Backed by years of experience and…

Unrated

El Toro.com

Louisville, Kentucky, United States

El toro is a cutting-edge digital marketing company specializing in hyper-targeted audience and marketing solutions. Our…

Unrated

Enalito

Santa Clara, California, United States

Enalito delivers cross-channel marketing orchestration to enable retailers and brands to engage with their customers across all…

Unrated
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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