Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

179 businesses

Automatur

Traverse City, Michigan, United States

Automatur is a company based out of traverse city, MI, United States.

4.3 2 reviews

Cloudmattr

Las Vegas, Nevada, United States

Easily collect, manage and organize all user feedback, roadmaps, and changelogs.

4.3 2 reviews

Customer.io

Portland, Oregon, United States

Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…

4.3 147 reviews

Emarsys

Vienna, Austria

SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…

4.3 359 reviews

eTrigue

San Jose, California, United States

Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…

4.3 42 reviews

Genoo

Golden Valley, Minnesota, United States

Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…

4.3 31 reviews

Kizen

Austin, Texas, United States

At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…

4.3 22 reviews

Retention Science

Santa Monica, California, United States

Retention science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based retention marketing…

4.3 14 reviews

Splio

Malakoff, Île-De-France, France

D-aim is SaaS company focused on predictive and decision-making marketing. D-aim accompanies its customers towards the adoption…

4.3 4 reviews

Taguchi

Melbourne, Victoria, Australia

We're not your typical digital marketing platform; we're pioneers in precision and personalisation. Our patented technology…

4.3 6 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

APSIS One

Malmö, Skåne, Sweden

Your data holds more potential than you think. Apsis one turns customer insights into personalised email and sms experiences -…

4.2 6 reviews

Dotdigital

London, England, United Kingdom

Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…

4.2 633 reviews

eMarketeer

Stockholm, Stockholm, Sweden

Leadexplorer shows you which B2B leads are really interested in your business. Leadexplorer gives you deep insights about the…

4.2 11 reviews

The emfluence marketing platform allows you to create beautiful, interactive (and customizable) landing pages on the fly. See us…

4.2 83 reviews

GetResponse

Wrocław Woj., Lower Silesia, Poland

Integrated with all popular ecommerce platforms, recostream provides personalized product recommendations for online retailers…

4.2 871 reviews

IMIcampaign

Boca Raton, Florida, United States

Global enterprises trust imimobile to help them manage business-critical customer interactions at scale. With customer experience…

4.2 3 reviews

RedEye

Farm, United Kingdom

Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…

4.2 66 reviews

SimplyCast

Dartmouth, Nova Scotia, Canada

Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…

4.2 12 reviews

Sugar Market

San Francisco, California, United States

Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…

4.2 180 reviews

Act-On

Portland, Oregon, United States

Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…

4.1 971 reviews

Agillic

Copenhagen, Capital Region, Denmark

Agillic a/s (nasdaq first north growth market denmark: agilc) is a danish software company within marketing technology (martech)…

4.1 6 reviews

Akero Labs

New York, New York, United States

Seamlessly connect your digital marketing spend to your enrollment outcomes and visualize the whole student journey so you can…

4.1 4 reviews

MessageGears Platform

Atlanta, Georgia, United States

Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…

4.1 68 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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