Category

Marketing Automation Software

For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.

138 businesses

Taguchi

Melbourne, Victoria, Australia

We're not your typical digital marketing platform; we're pioneers in precision and personalisation. Our patented technology…

4.3 6 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

APSIS One

Malmö, Skåne, Sweden

Your data holds more potential than you think. Apsis one turns customer insights into personalised email and sms experiences -…

4.2 6 reviews

Dotdigital

London, England, United Kingdom

Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…

4.2 633 reviews

IMIcampaign

Boca Raton, Florida, United States

Global enterprises trust imimobile to help them manage business-critical customer interactions at scale. With customer experience…

4.2 3 reviews

RedEye

Farm, United Kingdom

Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…

4.2 66 reviews

SimplyCast

Dartmouth, Nova Scotia, Canada

Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…

4.2 12 reviews

Sugar Market

San Francisco, California, United States

Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…

4.2 180 reviews

Act-On

Portland, Oregon, United States

Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…

4.1 971 reviews

Agillic

Copenhagen, Capital Region, Denmark

Agillic a/s (nasdaq first north growth market denmark: agilc) is a danish software company within marketing technology (martech)…

4.1 6 reviews

Akero Labs

New York, New York, United States

Seamlessly connect your digital marketing spend to your enrollment outcomes and visualize the whole student journey so you can…

4.1 4 reviews

MessageGears Platform

Atlanta, Georgia, United States

Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…

4.1 68 reviews

MioDatos

San Diego, California, United States

Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer…

4.1 20 reviews

Reach

Seattle, Washington, United States

Hey there! We’re banzai. Our products reach millions of users every year to help marketers drive more revenue through better…

4.1 10 reviews

Axtria CustomerIQ

Berkeley Heights, New Jersey, United States

Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions…

4.0 2 reviews

CloudOne

Vancouver, United States

Based in Vancouver, WA, cloudone operates a fast-growing technology company focused on consumer acquisition that offers…

4.0 1 reviews

ContactDB

Encino, California, United States

Contactdb inc. Is an integrated B2B marketing company that specializes in providing top quality data-related solutions and…

4.0 1 reviews

e-shot

Epsom, England, United Kingdom

E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…

4.0 12 reviews

Framework360

Latium, Lazio, Italy

Collaboriamo con I marchi più importanti nei settori dell'energia, delle telecomunicazioni e dei servizi e prodotti alla persona…

4.0 2 reviews

Loyalistic

Helsinki, Uusimaa, Finland

Loyalistic is the complete inbound sales desk. Use loyalistic to attract new contacts and nurture the existing ones to discover…

4.0 4 reviews

MarketingLeo

Bengaluru, Karnataka, India

Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…

4.0 10 reviews

Plumb5

Bengaluru, Karnataka, India

Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…

4.0 39 reviews

RocketLevel

Atlanta, Georgia, United States

Rocketlevel is a marketing technology company that specializes in meeting the unique needs of small and medium-sized businesses…

4.0 2 reviews

SalesPanda

New Delhi, Delhi, India

Salespanda is a sales enablement and acceleration platform that helps brands sell more via extended enterprise (agents, advisors…

4.0 16 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.

People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.

The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.

When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.

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