Retention science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based retention marketing…
4.3
14 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
We're not your typical digital marketing platform; we're pioneers in precision and personalisation. Our patented technology…
4.3
6 reviews
From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…
4.3
98 reviews
Your data holds more potential than you think. Apsis one turns customer insights into personalised email and sms experiences -…
4.2
6 reviews
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
4.2
633 reviews
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
4.2
66 reviews
Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…
4.2
12 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Agillic a/s (nasdaq first north growth market denmark: agilc) is a danish software company within marketing technology (martech)…
4.1
6 reviews
Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…
4.1
68 reviews
Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer…
4.1
20 reviews
E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…
4.0
12 reviews
Loyalistic is the complete inbound sales desk. Use loyalistic to attract new contacts and nurture the existing ones to discover…
4.0
4 reviews
Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…
4.0
10 reviews
Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
4.0
39 reviews
Rocketlevel is a marketing technology company that specializes in meeting the unique needs of small and medium-sized businesses…
4.0
2 reviews
Salespanda is a sales enablement and acceleration platform that helps brands sell more via extended enterprise (agents, advisors…
4.0
16 reviews
Tractionnext are experts in acquisition and engagement, helping businesses of all sizes streamline marketing campaigns with…
4.0
1 reviews
Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…
3.8
212 reviews
Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than…
3.8
4 reviews
Med leadscoreapp kan du sætte dit salg og markedsføring på autopilot! Når personer, der er tilmeldt dit nyhedsbrev, besøger din…
3.5
1 reviews
Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…
3.5
3 reviews
Totus is a web-based marketing automation solution centralizing all of your marketing materials, distribution channels, user and…
3.5
1 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.