Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your…
4.5
37 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Rule, founded in 2007 in stockholm, with the aim of making digital communication smarter and easier. Since then, communication…
4.5
2 reviews
Smarketing cloud is a unified customer platform for sales & marketing teams. Run email, sms, social, ads and more all from one…
4.5
1 reviews
We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in…
4.5
1 reviews
Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…
4.5
13 reviews
With customers all over the globe, symplify is the leader in cross-channel marketing automation for marketers and CRM teams. We…
4.5
30 reviews
Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…
4.5
1 reviews
Usermost stands at the confluence of pioneering AI & machine learning technologies and advanced user engagement solutions. With…
4.5
2 reviews
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
4.5
268 reviews
Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…
4.4
12 reviews
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
4.4
13 reviews
Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…
4.4
4 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge…
4.4
6 reviews
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
4.4
319 reviews
Maropost offers a unified commerce platform that empowers ecommerce merchants and retailers to scale faster, operate more…
4.4
135 reviews
Mindfire is omnichannel marketing technology that proves direct mail ROI. We connect physical mail to digital response-tracking…
4.4
11 reviews
Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…
4.4
38 reviews
Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…
4.4
8 reviews
Actito is the European customer engagement platform that combines power and simplicity to enable marketing teams to orchestrate…
4.3
137 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…
4.3
359 reviews
Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…
4.3
42 reviews
Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…
4.3
31 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.