Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…
4.4
38 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Actito is the European customer engagement platform that combines power and simplicity to enable marketing teams to orchestrate…
4.3
137 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…
4.3
359 reviews
Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…
4.3
42 reviews
Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…
4.3
31 reviews
At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…
4.3
22 reviews
Retention science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based retention marketing…
4.3
14 reviews
From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…
4.3
98 reviews
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
4.2
633 reviews
Leadexplorer shows you which B2B leads are really interested in your business. Leadexplorer gives you deep insights about the…
4.2
11 reviews
The emfluence marketing platform allows you to create beautiful, interactive (and customizable) landing pages on the fly. See us…
4.2
83 reviews
Integrated with all popular ecommerce platforms, recostream provides personalized product recommendations for online retailers…
4.2
871 reviews
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
4.2
66 reviews
Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…
4.2
12 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…
4.1
68 reviews
Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer…
4.1
20 reviews
Hey there! We’re banzai. Our products reach millions of users every year to help marketers drive more revenue through better…
4.1
10 reviews
E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…
4.0
12 reviews
Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…
4.0
10 reviews
Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
4.0
39 reviews
Salespanda is a sales enablement and acceleration platform that helps brands sell more via extended enterprise (agents, advisors…
4.0
16 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.