Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
4.6
184 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…
4.6
9 reviews
It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…
4.5
1 reviews
🚀 turn ideas and insights into action with AI-powered automation. Our mission is to unlock a world of possibilites for ecommerce…
4.5
1 reviews
Hay una nueva manera de hacer marketing El crecimiento de tu negocio requiere de una plataforma flexible, segura y fácil de usar…
4.5
2 reviews
Dynosend helps you engage your customers from the day they sign up with email marketing, marketing automation and contact CRM…
4.5
1 reviews
Firecart.io is an all in one e-commerce marketing automation software. Features include email marketing, sms marketing, referral…
4.5
1 reviews
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
4.5
16 reviews
Marketic.io : world’s 1st and only “managed” freelance marketplace Save 90-95% of your HR costs. Hire remote marketers on a…
4.5
2 reviews
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
4.5
84 reviews
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
4.5
173 reviews
Subscription
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your…
4.5
37 reviews
Rule, founded in 2007 in stockholm, with the aim of making digital communication smarter and easier. Since then, communication…
4.5
2 reviews
We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in…
4.5
1 reviews
Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…
4.5
13 reviews
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
4.5
268 reviews
Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…
4.4
12 reviews
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
4.4
13 reviews
Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…
4.4
4 reviews
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
4.4
74 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge…
4.4
6 reviews
Ipost is a leading email-sending platform purpose-built to solve real challenges in highly regulated and other data- and…
4.4
21 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.