Kevy is an email marketing automation platform designed to help customers increase revenue through personalizing the online…
5.0
1 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Optculture gives retailers buying and behavioral insight about their customers with the ability to engage them through loyalty…
5.0
1 reviews
Waymore is an innovative and powerful marketing and business operations automation software that enables a company to reach its…
5.0
5 reviews
Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…
4.7
9 reviews
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
4.7
54 reviews
Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
4.6
9736 reviews
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
4.6
18 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
4.6
909 reviews
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
4.6
184 reviews
Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…
4.6
9 reviews
It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…
4.5
1 reviews
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
4.5
16 reviews
Marketic.io : world’s 1st and only “managed” freelance marketplace Save 90-95% of your HR costs. Hire remote marketers on a…
4.5
2 reviews
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
4.5
173 reviews
Subscription
Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your…
4.5
37 reviews
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
4.4
13 reviews
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
4.4
74 reviews
Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge…
4.4
6 reviews
Ipost is a leading email-sending platform purpose-built to solve real challenges in highly regulated and other data- and…
4.4
21 reviews
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
4.4
319 reviews
Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…
4.4
8 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.