Welcome to erxes, the open source HubSpot alternative. Erxes is an open-source experience operating system (xos) that enables…
5.0
1 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Digital sales marketing automation software for small businesses and sales organizations. Our all-in-one sales and marketing…
5.0
3 reviews
We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…
5.0
1 reviews
Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…
4.7
9 reviews
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
4.6
18 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
4.6
184 reviews
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
4.5
173 reviews
Subscription
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
4.4
13 reviews
Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge…
4.4
6 reviews
Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…
4.4
8 reviews
At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…
4.3
22 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Rocketlevel is a marketing technology company that specializes in meeting the unique needs of small and medium-sized businesses…
4.0
2 reviews
Boingnet's lightweight marketing automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed…
2.5
1 reviews
Unim is a custom business management solution powered by the team at exults. Designed to be user-friendly, unim requires minimal…
2.0
1 reviews
These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.