Born from an advanced digital analytics firm in New York City specialized in etail and retail sales growth, buyergenomics was…
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
34 businesses
Mautic began with a single focus. Equality. The mautic community believes in giving every person the power to understand, manage…
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
Vbout is an AI-enabled marketing platform that helps agencies and marketers grow with 14+ powerful marketing tools, integrated AI…
Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
Full service behavioral marketing solution provider, helping ecommerce companies turn more of their hard earned traffic to…
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Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your…
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
Build brand love 🖤 with our marketing automation platform.
Ipost is a leading email-sending platform purpose-built to solve real challenges in highly regulated and other data- and…
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…
Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…
At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…
Showing 24 of 34 — 10 more to see.
These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.