Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…
4.3
42 reviews
Category
Marketing Automation Software
For companies that need to send the right message to the right customer at the right time without a person doing it manually, at scale, across email, SMS and other channels.
Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…
4.3
31 reviews
At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…
4.3
22 reviews
Retention science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based retention marketing…
4.3
14 reviews
Global enterprises trust imimobile to help them manage business-critical customer interactions at scale. With customer experience…
4.2
3 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Seamlessly connect your digital marketing spend to your enrollment outcomes and visualize the whole student journey so you can…
4.1
4 reviews
Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…
4.1
68 reviews
Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer…
4.1
20 reviews
Hey there! We’re banzai. Our products reach millions of users every year to help marketers drive more revenue through better…
4.1
10 reviews
4.0
1 reviews
Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions…
4.0
2 reviews
4.0
3 reviews
Based in Vancouver, WA, cloudone operates a fast-growing technology company focused on consumer acquisition that offers…
4.0
1 reviews
Contactdb inc. Is an integrated B2B marketing company that specializes in providing top quality data-related solutions and…
4.0
1 reviews
Rocketlevel is a marketing technology company that specializes in meeting the unique needs of small and medium-sized businesses…
4.0
2 reviews
Ready, set, grow your business or nonprofit! Swiftagent is a powerful, fun, and easy-to-use marketing app acting as your CRM and…
4.0
1 reviews
Superinterns.com brings virtual interns and business together. We help businesses grow successfully with interns and help interns…
3.9
53 reviews
Pioneering journey intelligence Journey insight is the only platform that combines one of the world’s largest customer behavior…
3.8
8 reviews
Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…
3.8
212 reviews
We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…
3.8
150 reviews
Loclweb is a local marketing agency that provides small business owners with all the tools they need for an effective local…
3.5
2 reviews
Subscription
Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…
3.5
3 reviews
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These vendors build the software that sends, sequences and scores the marketing messages a company would otherwise need a person to trigger by hand. Concretely, that means welcome series and cart-abandonment emails that fire the moment someone signs up or drops off, SMS and push campaigns tied to customer behaviour, lead scoring that tells sales who's actually ready to talk, and landing pages or forms that feed straight into the same system. Once it's set up, a marketing team can build a customer journey once and have it run for thousands of people at once, adjusting based on what each person does or doesn't do next.
People go looking for this when marketing has outgrown what a person or a spreadsheet can keep up with. Common triggers: leads are coming in but nobody follows up consistently, the same email is being sent to everyone regardless of what they've bought or clicked, sales complains that marketing hands over unqualified leads, or a growing list means every campaign now takes hours of manual segmentation to send. Often there's already a CRM and an email tool, but they don't talk to each other, so nothing about the customer's behaviour actually changes what they receive next.
The products in this category solve it by connecting three things: data about what a customer has done, rules or workflows for what should happen next, and the channels that carry it out. Where they differ is in which of those three they're strongest at. Some are built email-first with deep deliverability and template tools; others lead with ecommerce data (orders, browsing, product catalogues) and are stronger for retail than B2B; others are closer to a CRM with automation bolted on, better suited to longer B2B sales cycles with fewer, higher-value leads. A few specialise in SMS and mobile push rather than email.
When comparing them, look past the feature list to three practical questions: how well it integrates with the CRM, ecommerce platform or data warehouse you already use; how its pricing scales as your contact list or send volume grows, since costs can jump sharply at certain tiers; and how much technical setup its workflow builder actually requires, since some are usable by a marketer alone while others need a developer to configure properly.