Category

Marketing Analytics Software

For companies that need to prove marketing ROI: software that pulls spend, campaign and revenue data into one place so teams can see what's actually working.

59 businesses

NinjaCat

New, New York, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Shape Integrated Software

Bend, Oregon, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Blackwood Seven

Copenhagen, Capital Region, Denmark

Blackwood seven is a cloud-based martech company that provides an AI-driven marketing analytics and media optimizations platform…

4.0 1 reviews

Oviond

Newark, Delaware, United States

Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…

4.0 8 reviews Freemium

Upsight

San Francisco, California, United States

Upsight is a comprehensive web and mobile marketing platform. We empower the world’s best marketers to build personal, profitable…

4.0 1 reviews

Condati

Palo Alto, California, United States

Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…

3.9 12 reviews

Goo

Guatemala

Get full insight of your marketing data, integrate all marketing data sources in one single platform, create unlimited automated…

3.3 2 reviews

MSIGHTS

Charlotte, North Carolina, United States

Founded in 2004, msights is a cloud-based marketing data platform that helps enterprise marketers unify, manage, and…

3.2 3 reviews

StrategyBox

British Columbia, Canada

Strategybox is the world's largest collection of customer journeys! We help marketing leaders working at the world's most…

3.0 1 reviews

Tru Measure

Sacramento, California, United States

Founded in 2009 and headquartered in raleigh, n.c., with additional offices in sacramento, calif., Seattle, minneapolis, and…

3.0 1 reviews

Adigami

Newport Beach, California, United States

Adigami is a data integration and visualization company specializing in digital media analytics. We make it easy for companies to…

Unrated

Admo.tv

Paris, Île-De-France, France

European leader in tv analytics, admo.tv provides brands and media agencies a SaaS solution dedicated to the monitoring, impact…

Unrated

Appsumer

London, England, United Kingdom

Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more…

Unrated

Calypsus

Ghent

Including 3rd party data in your dashboards shouldn't be difficult or expensive. Our mission is to build the best and most…

Unrated

CoreDirect

Fairfield, New Jersey, United States

Coremedia systems provides media management and response analytics software to advertising agencies and marketers that include a…

Unrated

Cortex

London, England, United Kingdom

We’re ledger bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns…

Unrated

Datahive360

Almere, Flevoland, Netherlands

Datahive360 is a zero-code, unified data management SaaS that enables marketers to leverage the value of your marketing data…

Unrated

Datapoem

Iselin, New Jersey, United States

𝗗𝗮𝘁𝗮 𝗣𝗼𝗲𝗺 is a core AI company with a bold mission: to go beyond correlation and uncover true causation. We believe the…

Unrated

Elly

Wilmington, Delaware, United States

Plurio is the AI agent that runs performance marketing for you. Built on top of elly analytics’ accurate revenue data foundation…

Unrated

FOCUUS

Tel-Aviv, Israel

Launched in 2016, focuus is a fast-growing company in the performance marketing & analytics sphere. Elevated by the innovative…

Unrated

heyBooster

London

Heybooster generates personalized insights to maximize your revenue. Heybooster is the AI-powered analytics platform for…

Unrated

Intelitics

Costa Mesa

Most marketers in gaming are still betting on metrics that don't matter. They're optimizing for clicks, first deposits, and…

Unrated Subscription

INTELLIMIX

Westport, Connecticut, United States

Teg analytics is a data-science-as-a-services company and helps organisations make better decisions at the intersection of…

Unrated
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These businesses build and sell the software that pulls marketing data out of ad platforms, CRM systems, web analytics, email tools and spreadsheets and turns it into something a marketer, agency or finance team can actually act on. In practice that means connectors into Google, Meta, TikTok and dozens of other ad and sales platforms, a warehouse or dashboard layer that blends the numbers, and some model for attributing revenue back to the campaigns, channels or creatives that produced it. For an agency it might mean white-labelled client reports that used to take a day now built in minutes; for an in-house team it might mean a live view of cost-per-acquisition by channel instead of a monthly export.

The people who go looking for this are usually stuck in one of two situations. Either their marketing data is scattered across ten different logins and someone spends a chunk of every week copying numbers into a spreadsheet to answer a simple question like "what's our return on ad spend this month", or they have plenty of data but no confidence in it — different tools claim credit for the same conversion, attribution doesn't match what finance sees, and nobody can say with certainty which spend to cut or scale. Both situations end with the same search: something that will connect to the platforms they already use and give a trustworthy, repeatable answer.

Providers split roughly into data pipeline and warehousing tools that move raw numbers into a place you already report from, dashboard and BI-style products built specifically for marketing metrics, and attribution or measurement specialists that try to solve the harder question of what actually caused a sale — using rules-based models, multi-touch statistics, or incrementality testing. Some are built for agencies managing many client accounts and charge per client or per connector; others are built for a single in-house team and charge by data volume or seat. Worth comparing: how many source platforms they actually support out of the box versus what needs custom API work, whether their attribution logic is transparent or a black box, how much technical setup is required versus how much comes pre-built, and whether the pricing model still makes sense once your ad spend or client count grows.

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