Category

Marketing Analytics Software

For companies that need to prove marketing ROI: software that pulls spend, campaign and revenue data into one place so teams can see what's actually working.

65 businesses

Trackier

New Delhi, Delhi, India

At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…

4.7 19 reviews

BERA

Ny, New York, United States

Boost your brand love, your revenue, and your enterprise value with instant insights and robust recommendations using the…

4.6 4 reviews

DataMyth

Middletown, Delaware, United States

Datamyth is a SaaS-based reporting analysis platform that helps digital marketers track, improve, and optimize campaign…

4.6 26 reviews

Factors.AI

Stamford, Connecticut, United States

Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…

4.6 47 reviews

GreyMetrics

Nottingham

Create meaningful marketing reports & dashboards 📈 for your clients || reporting software for digital agencies Visualize &…

4.6 22 reviews

CAKE

Laguna Beach, California, United States

Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…

4.5 59 reviews

DataQ

San Diego, California, United States

Dataq is a self-service tool designed as a media-focused marketing middleware for retailers. Equipped with end-to-end tools…

4.5 3 reviews

Funnel

Stockholm, Stockholm, Sweden

The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…

4.5 105 reviews

Improvado

San Diego, California, United States

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…

4.5 53 reviews

Jess

Philadelphia, Pennsylvania, United States

Jess offers easy to use tools that help small businesses, marketing consultants, and agencies generate leads and measure their…

4.5 1 reviews

Lumenad

Missoula, Montana, United States

Pathlabs (formerly lumenad, now an miq company). For almost a decade, lumenad supported marketers in their paid advertising…

4.5 1 reviews

Marketing Evolution

New York, New York, United States

Our mission: empower marketers to combine human know-how with the power of predictive intelligence to make better decisions…

4.5 3 reviews

Nudge Software

New York, New York, United States

Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…

4.5 10 reviews

Roistat

Wilmington, Delaware, United States

Roistat is a marketing analytics SaaS platform that provides >40 metrics on marketing performance in regard to sales. Roistat’s…

4.5 1 reviews

Sellforte Solutions Oy

Espoo, Uusimaa, Finland

Sellforte is a next-generation marketing mix modeling (mmm) platform that helps ecommerce, retail, and d2c brands measure the…

4.5 1 reviews

AdStage

San Francisco, California, United States

We're an sf based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it…

4.3 95 reviews

CB Insights

New York, New York, United States

Cb insights is the leader in predictive intelligence on private companies-turning exclusive data on millions of firms into early…

4.3 14 reviews

Clickx

Chicago, Illinois, United States

Welcome to clickx! An all-in-one tech platform built for digital marketing agencies. Our software is designed to help you start…

4.3 24 reviews

iSpot.tv

Bellevue, Washington, United States

Ispot helps advertisers measure the brand and business impact of tv and streaming advertising, from concept to airing to…

4.3 11 reviews

Pathmatics by Sensor Tower

Santa Monica, California, United States

Pathmatics empowers brands with the digital marketing intelligence they need to seize new opportunities on digital and drive the…

4.3 345 reviews

Relay42

Amsterdam, Noord-Holland, Netherlands

Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…

4.3 512 reviews

Supermetrics

Amsterdam, Noord-Holland, Netherlands

Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…

4.3 512 reviews

NinjaCat

New, New York, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews
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Showing 48 of 65 — 17 more to see.

These businesses build and sell the software that pulls marketing data out of ad platforms, CRM systems, web analytics, email tools and spreadsheets and turns it into something a marketer, agency or finance team can actually act on. In practice that means connectors into Google, Meta, TikTok and dozens of other ad and sales platforms, a warehouse or dashboard layer that blends the numbers, and some model for attributing revenue back to the campaigns, channels or creatives that produced it. For an agency it might mean white-labelled client reports that used to take a day now built in minutes; for an in-house team it might mean a live view of cost-per-acquisition by channel instead of a monthly export.

The people who go looking for this are usually stuck in one of two situations. Either their marketing data is scattered across ten different logins and someone spends a chunk of every week copying numbers into a spreadsheet to answer a simple question like "what's our return on ad spend this month", or they have plenty of data but no confidence in it — different tools claim credit for the same conversion, attribution doesn't match what finance sees, and nobody can say with certainty which spend to cut or scale. Both situations end with the same search: something that will connect to the platforms they already use and give a trustworthy, repeatable answer.

Providers split roughly into data pipeline and warehousing tools that move raw numbers into a place you already report from, dashboard and BI-style products built specifically for marketing metrics, and attribution or measurement specialists that try to solve the harder question of what actually caused a sale — using rules-based models, multi-touch statistics, or incrementality testing. Some are built for agencies managing many client accounts and charge per client or per connector; others are built for a single in-house team and charge by data volume or seat. Worth comparing: how many source platforms they actually support out of the box versus what needs custom API work, whether their attribution logic is transparent or a black box, how much technical setup is required versus how much comes pre-built, and whether the pricing model still makes sense once your ad spend or client count grows.

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