Category

Marketing Analytics Software

For companies that need to prove marketing ROI: software that pulls spend, campaign and revenue data into one place so teams can see what's actually working.

29 businesses

Conversionomics

Orlando, Florida, United States

Conversionomics is the smart way to prepare your data for analysis and visualization. As a data automation platform, it solves…

5.0 1 reviews

Airbridge

San Francisco, California, United States

Airbridge offers every tool marketers need to measure, optimize, and scale app growth across platforms - all with the best…

4.7 12 reviews

DemandJump

Indianapolis, Indiana, United States

Demandjump was an SEO content strategy and development platform that enabled customers to dramatically and quickly increase page…

4.7 48 reviews

ORM Technologies

Dallas, Texas, United States

Most revenue teams are still guessing. Forecasts rely on rep judgment. Pipeline coverage creates false confidence. Spreadsheets…

4.7 24 reviews

CAKE

Laguna Beach, California, United States

Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…

4.5 59 reviews

Improvado

San Diego, California, United States

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…

4.5 53 reviews

Lumenad

Missoula, Montana, United States

Pathlabs (formerly lumenad, now an miq company). For almost a decade, lumenad supported marketers in their paid advertising…

4.5 1 reviews

Marketing Evolution

New York, New York, United States

Our mission: empower marketers to combine human know-how with the power of predictive intelligence to make better decisions…

4.5 3 reviews

Nudge Software

New York, New York, United States

Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…

4.5 10 reviews

Roistat

Wilmington, Delaware, United States

Roistat is a marketing analytics SaaS platform that provides >40 metrics on marketing performance in regard to sales. Roistat’s…

4.5 1 reviews

AdStage

San Francisco, California, United States

We're an sf based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it…

4.3 95 reviews

iSpot.tv

Bellevue, Washington, United States

Ispot helps advertisers measure the brand and business impact of tv and streaming advertising, from concept to airing to…

4.3 11 reviews

NinjaCat

New, New York, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Shape Integrated Software

Bend, Oregon, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Oviond

Newark, Delaware, United States

Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…

4.0 8 reviews Freemium

Upsight

San Francisco, California, United States

Upsight is a comprehensive web and mobile marketing platform. We empower the world’s best marketers to build personal, profitable…

4.0 1 reviews

Condati

Palo Alto, California, United States

Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…

3.9 12 reviews

MSIGHTS

Charlotte, North Carolina, United States

Founded in 2004, msights is a cloud-based marketing data platform that helps enterprise marketers unify, manage, and…

3.2 3 reviews

Tru Measure

Sacramento, California, United States

Founded in 2009 and headquartered in raleigh, n.c., with additional offices in sacramento, calif., Seattle, minneapolis, and…

3.0 1 reviews

Adigami

Newport Beach, California, United States

Adigami is a data integration and visualization company specializing in digital media analytics. We make it easy for companies to…

Unrated

CoreDirect

Fairfield, New Jersey, United States

Coremedia systems provides media management and response analytics software to advertising agencies and marketers that include a…

Unrated

Datapoem

Iselin, New Jersey, United States

𝗗𝗮𝘁𝗮 𝗣𝗼𝗲𝗺 is a core AI company with a bold mission: to go beyond correlation and uncover true causation. We believe the…

Unrated
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These businesses build and sell the software that pulls marketing data out of ad platforms, CRM systems, web analytics, email tools and spreadsheets and turns it into something a marketer, agency or finance team can actually act on. In practice that means connectors into Google, Meta, TikTok and dozens of other ad and sales platforms, a warehouse or dashboard layer that blends the numbers, and some model for attributing revenue back to the campaigns, channels or creatives that produced it. For an agency it might mean white-labelled client reports that used to take a day now built in minutes; for an in-house team it might mean a live view of cost-per-acquisition by channel instead of a monthly export.

The people who go looking for this are usually stuck in one of two situations. Either their marketing data is scattered across ten different logins and someone spends a chunk of every week copying numbers into a spreadsheet to answer a simple question like "what's our return on ad spend this month", or they have plenty of data but no confidence in it — different tools claim credit for the same conversion, attribution doesn't match what finance sees, and nobody can say with certainty which spend to cut or scale. Both situations end with the same search: something that will connect to the platforms they already use and give a trustworthy, repeatable answer.

Providers split roughly into data pipeline and warehousing tools that move raw numbers into a place you already report from, dashboard and BI-style products built specifically for marketing metrics, and attribution or measurement specialists that try to solve the harder question of what actually caused a sale — using rules-based models, multi-touch statistics, or incrementality testing. Some are built for agencies managing many client accounts and charge per client or per connector; others are built for a single in-house team and charge by data volume or seat. Worth comparing: how many source platforms they actually support out of the box versus what needs custom API work, whether their attribution logic is transparent or a black box, how much technical setup is required versus how much comes pre-built, and whether the pricing model still makes sense once your ad spend or client count grows.

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