Category

Digital Analytics Software

For companies that can't answer basic questions about their own website or app traffic — where visitors come from, what they do, and why they leave — before spending more on marketing.

31 businesses

Netdeal

Maringá, Paraná, Brazil

A netdeal é uma plataforma SaaS que simplifica e potencializa estratégias de marketing e vendas digitais, transformando tráfego…

5.0 1 reviews

Plausible analytics is a simple, open source, lightweight (< 1 kb) and privacy-friendly alternative to Google analytics…

5.0 1 reviews

WebTrak

Landover, Maryland, United States

Decision software is an established marketing services and software provider located in landover, Maryland, near Washington d.c…

5.0

vene dash

Berlin, Berlin, Germany

Vene is a set of customer-centric ad-tech performance marketing tools, created and built in Berlin by industry experts. Vene's…

4.8 3 reviews

Newlytics

Newark, New Jersey, United States

Discover the easiest way to figure out if your marketing is working. Newlytics is made for small businesses and marketing…

4.7 9 reviews

Persona by Delve AI

San Francisco, California, United States

Delve AI helps brands and agencies with deeper understanding of digital users/buyers and their journeys, with humanized views of…

4.7 14 reviews

APTANIA

Reading, England, United Kingdom

Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…

4.6 11 reviews

Funnelll

Wilmington, Delaware, United States

Ask questions about your marketing performance in plain english, get answers and insights. Funnelll (500 global / flat6labs)…

4.6 6 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

ReportDash

Kochi, Kerala, India

Reportdash enables you to create cross channel marketing reports effortlessly. Key features: - workbooks - to play with your data…

4.6 11 reviews

Jepto

Sydney, New South Wales, Australia

Analytics and automation platform to help you automate tasks and data analysis. Monitor your sites and marketing data across all…

4.5 20 reviews Usage-based

LatentView

Chennai, Tamil Nadu, India

Latentview analytics is an AI-driven analytics, data engineering, and consulting company that inspires and transforms businesses…

4.5 1 reviews

Panamplify

Dallas, Texas, United States

Panamplify: all the agency reporting horsepower of enterprise tools-- none of the confusion or cost. Transform your standard…

4.5 2 reviews

UpRank

New Delhi, India

Uprank is a site optimization & digital marketing tool built to help you measure and optimize your impact on the web, by…

4.5 1 reviews

Finteza

Limassol

Finteza is an advanced comprehensive analytics tool that tracks and analyzes traffic, funnels, conversions, landing pages, and…

4.4 5 reviews

Spinnakr

Washington, United States

Spinnakr is democratizing access to big data insights with a new kind of web analytics that does all of the work for you - from…

4.4 6 reviews

Canecto

Lyngby, Capital Region, Denmark

Canecto is cutting-edge predictive analytics for digital initiatives. Discover which actions will grow your online business. We…

4.3 10 reviews

Funnelytics

Toronto, Ontario, Canada

Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their…

4.3 28 reviews

LiftEngine

Pearl River, New York, United States

Since 2005, liftengine's primary mission has been to help clients better understand and connect with their most responsive…

4.3 7 reviews

Yieldbot

New York, New York, United States

Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open…

4.3 6 reviews

Dynata Insights Platform

Shelton, Connecticut, United States

At dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate…

4.2 11 reviews

Logaholic

Amsterdam, Noord-Holland, Netherlands

Logaholic provides a powerful web analytics solution that delivers reliable, objective information about the performance of your…

4.1 10 reviews

Oribi

Tel Aviv, Israel

Oribi brings the no-code revolution to the world of data collection and tagging, with its magic events technology. Oribi enables…

3.9 17 reviews
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Showing 24 of 31 — 7 more to see.

These are the vendors you hire to answer a specific question: what actually happens when someone visits your site or uses your product, and what should you do about it. In practice that means instrumenting pages and events, building funnels and cohort views, running session replay or heatmaps, connecting the data to your CRM or ad platforms for attribution, and putting a dashboard in front of marketing, product and finance teams that they'll actually open. Some are aimed at a specific platform (SharePoint, a particular CMS), some are built to sit alongside or replace Google Analytics, and some specialise in a narrow job like conversion rate optimisation or server-side tracking.

People end up looking for this because the numbers they have don't answer the question in front of them. A campaign launched and nobody can say whether it worked. Conversion rate dropped and nobody knows which step in the funnel broke. Google Analytics migrated to GA4 and the reports that used to make sense don't any more. Or someone in legal has flagged that the current cookie-based tracking setup won't survive the next privacy review, and marketing still needs the data it was getting from it. Underneath most of these situations is the same gap: activity is happening, but nobody in the business can see it clearly enough to act on it.

The providers here split mainly on how they get the data and what they do with it once they have it. Some are self-hosted or privacy-first by design, giving you first-party data and consent control at the cost of more setup work; others are hosted SaaS tools that get you running in a day but put your data through their servers. Some lean hard on AI and automated insight generation, flagging anomalies and suggesting causes; others hand you raw, well-structured data and expect your team to do the analysis. A few are built to sit on top of Google Analytics and extend it, others are built to replace it outright. Worth comparing directly: how they price as your traffic grows, how much engineering time integration actually takes versus what the sales call implies, whether the reporting is genuinely self-serve for non-technical staff, and whether the vendor's data model matches how your business actually converts customers — because a tool built for ecommerce funnels won't naturally fit a long B2B sales cycle.

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