Category

Digital Analytics Software

For companies that can't answer basic questions about their own website or app traffic — where visitors come from, what they do, and why they leave — before spending more on marketing.

78 businesses

Bitstrike software delivers custom software development, business automation, and AI engineering for companies that want faster…

5.0 1 reviews

State-of-the art web analytics to help you grow your web site or online shop. Try it free.

5.0 1 reviews

Netdeal

Maringá, Paraná, Brazil

A netdeal é uma plataforma SaaS que simplifica e potencializa estratégias de marketing e vendas digitais, transformando tráfego…

5.0 1 reviews

Plausible analytics is a simple, open source, lightweight (< 1 kb) and privacy-friendly alternative to Google analytics…

5.0 1 reviews

PostApex

London

Connecting advertisers with publishers to reach audiences through premium, highly targeted email newsletters.

5.0 7 reviews

UXWizz

Craiova, Dolj, Romania

Uxwizz is a self-hosted analytics platform with heatmaps, session recordings and a powerful visitors segmentation tool used to…

5.0 5 reviews

HockeyStack

San Francisco, California, United States

Hockeystack unifies all your GTM data and deploys AI agents that understand and automate your winning sales & marketing strategies

4.8 24 reviews

Insightech

Sydney

Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can…

4.8 4 reviews

OneStat

Alphen Aan Den Rijn, Zuid-Holland, Netherlands

4.8 3 reviews

vene dash

Berlin, Berlin, Germany

Vene is a set of customer-centric ad-tech performance marketing tools, created and built in Berlin by industry experts. Vene's…

4.8 3 reviews

Air360

Tokyo

Hello, we’re air360! The AI-powered digital experience analytics platform that helps busy teams monitor and optimize their…

4.7 11 reviews

Converly is a marketing automation platform that combines affiliate network with media buying and lead generation management. The…

4.7 3 reviews

The first intelligent analytics for apps and websites. Utilizing advanced AI with machine learning and natural language…

4.7 6 reviews

Histats

Dublin, Ireland

Histats.com, free web stats and stat counter, hit counter, free web tracker and tracking tools, stats counter

4.7 6 reviews

netmind

Stuttgart, Baden-Württemberg, Germany

Web intelligence Web analytics Realtime segmentation Behavioral targeting Social media monitoring High performance web analytics…

4.7 8 reviews

Newlytics

Newark, New Jersey, United States

Discover the easiest way to figure out if your marketing is working. Newlytics is made for small businesses and marketing…

4.7 9 reviews

Persona by Delve AI

San Francisco, California, United States

Delve AI helps brands and agencies with deeper understanding of digital users/buyers and their journeys, with humanized views of…

4.7 14 reviews

SmarterStats

Phoenix, Arizona, United States

Founded in 2003, smartertools inc. Is an information technology management software company that builds applications to help…

4.7 9 reviews

APTANIA

Reading, England, United Kingdom

Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…

4.6 11 reviews

Funnelll

Wilmington, Delaware, United States

Ask questions about your marketing performance in plain english, get answers and insights. Funnelll (500 global / flat6labs)…

4.6 6 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Mach5 Analyzer

Swannanoa, North Carolina, United States

Faststats analyzer 4 for you website - lightning fast website statistics from your log files. Mach5 mailer is the email merge…

4.6 5 reviews
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Showing 24 of 78 — 54 more to see.

These are the vendors you hire to answer a specific question: what actually happens when someone visits your site or uses your product, and what should you do about it. In practice that means instrumenting pages and events, building funnels and cohort views, running session replay or heatmaps, connecting the data to your CRM or ad platforms for attribution, and putting a dashboard in front of marketing, product and finance teams that they'll actually open. Some are aimed at a specific platform (SharePoint, a particular CMS), some are built to sit alongside or replace Google Analytics, and some specialise in a narrow job like conversion rate optimisation or server-side tracking.

People end up looking for this because the numbers they have don't answer the question in front of them. A campaign launched and nobody can say whether it worked. Conversion rate dropped and nobody knows which step in the funnel broke. Google Analytics migrated to GA4 and the reports that used to make sense don't any more. Or someone in legal has flagged that the current cookie-based tracking setup won't survive the next privacy review, and marketing still needs the data it was getting from it. Underneath most of these situations is the same gap: activity is happening, but nobody in the business can see it clearly enough to act on it.

The providers here split mainly on how they get the data and what they do with it once they have it. Some are self-hosted or privacy-first by design, giving you first-party data and consent control at the cost of more setup work; others are hosted SaaS tools that get you running in a day but put your data through their servers. Some lean hard on AI and automated insight generation, flagging anomalies and suggesting causes; others hand you raw, well-structured data and expect your team to do the analysis. A few are built to sit on top of Google Analytics and extend it, others are built to replace it outright. Worth comparing directly: how they price as your traffic grows, how much engineering time integration actually takes versus what the sales call implies, whether the reporting is genuinely self-serve for non-technical staff, and whether the vendor's data model matches how your business actually converts customers — because a tool built for ecommerce funnels won't naturally fit a long B2B sales cycle.

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