Algonomy helps consumer businesses maximize customer value by automating decisioning across key retail functions. Our AI-enabled…
5.0
1 reviews
Category
Customer Data Platforms (CDP)
For companies whose customer data is scattered across systems and teams, a guide to the platforms that unify it into one usable profile for marketing and service.
Nominow helps brands easily bridge data silos and low-quality data to create experiences that drive customer intimacy at scale…
5.0
1 reviews
Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…
4.9
4 reviews
Stop guessing. Start growing. Fragmented data leads to fragmented customer experiences. Lexer is the customer data platform that…
4.9
21 reviews
Iwinback helps marketers "win back" the power to understand and communicate with their customers through automation, channel…
4.7
3 reviews
Journy.io empowers SaaS companies to identify signups that are most likely to buy, to expand, or the churn; and let them engage…
4.7
5 reviews
Xeno is an AI-powered customer engagement platform Purpose-built for retailers enabling them to maximise repeat Revenue with 10x…
4.7
32 reviews
Hull was acquired by bird on March 30th, 2021
4.6
41 reviews
Firsthive is an intelligent customer data platform that builds unique customer identities by ingesting data from all sources of…
4.4
13 reviews
Lemnisk’s composable cdp provides the data and AI platform for real-time marketing activation, while keeping your data where you…
4.4
4 reviews
Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel…
4.3
215 reviews
Leadboxer is a lead data platform for lead identification, lead qualification and lead management. Leadboxer is designed to bring…
4.0
2 reviews
Usage-based
Meiro is customer data infrastructure that deploys wherever your data needs to live - AWS, Azure, gcp, or on-premise in any…
4.0
2 reviews
At aislelabs, we believe that data in the built environment has untapped potential. That building systems, like wifi, aren’t just…
3.5
1 reviews
Ascent360 is the proven, AI-first customer data platform built for hospitality. By unifying data across pms, f&b, spa, golf…
3.3
2 reviews
With the mission of transforming everyday businesses, antsomi is a marketing technology company building the first artificial…
Unrated
The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…
Unrated
Castled.io is a customer engagement platform (cep) that brings the power of data in the warehouse to the marketer. Essentially…
Unrated
Cdp & CRM carecloud, the future of customer data and relationships management in retail, pharma, entertainment, and hospitality.
Unrated
Improve customer engagement and boost revenue with custobar, the platform designed to master data from all touchpoints and…
Unrated
Catching up with global digital trends, mobio was established to create a comprehensive cdp & cem platform, enabling businesses…
Unrated
Related digital is the leading omnichannel campaign management solution provider; offering a wide-range of best-in-class digital…
Unrated
Scal-e is an end-to-end agile platform that collects valuable data on how customers interact with a brand. Doing so, we cleanse…
Unrated
Sweet analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and…
Unrated
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These vendors are hired to take customer data that's scattered across a CRM, an ecommerce platform, email tool, app analytics, point-of-sale system and ad accounts, and turn it into one profile per customer that other systems can actually use. The concrete work is identity resolution (matching an anonymous website visitor to an email subscriber to a paying customer), building pipelines that pull data in from those sources continuously, and pushing unified segments back out to the tools that run campaigns — ad platforms, email and SMS senders, personalization engines, call centre software. Once it's working, a marketer can build a segment like 'lapsed high-value customers who opened the last email but didn't click' without filing a ticket with engineering.
People end up looking for this when the customer picture inside their company has fractured. The same person gets emailed as a prospect after they've already bought. Support has no idea what the customer looked at online before they called. Marketing wants to run a win-back campaign but the data needed to define it sits in three databases nobody can join cleanly, so building the list takes weeks and by the time it's ready the moment has passed. Often there's also a compliance angle: consent and preference data living in yet another system, making it hard to prove who opted out of what.
The providers here split roughly into two camps. One group sells a packaged CDP with its own data store, built-in identity resolution, and marketing features layered on top — segmentation, journey building, sometimes predictive scoring for churn or lifetime value. The other group is closer to reverse-ETL: they assume your data already lives in a warehouse and their job is just to sync it out to activation tools, leaving the modelling to you. That split drives most of the real trade-offs: owning your own warehouse gives more control and avoids duplicating data, but means more engineering work; a packaged CDP gets marketers self-sufficient faster but locks more of your customer data inside the vendor. Beyond that, compare them on how identity resolution actually works (deterministic matching on logged-in IDs versus probabilistic matching across devices), whether they're built for high-volume consumer behavioural data or smaller B2B account-based data, how real-time the activation is, and what's genuinely built-in versus what needs a consultant or integration partner to make work.