Sub-Category

Customer Advocacy Software

Software for tracking, rewarding and scaling word-of-mouth: referral programs, loyalty schemes and ambassador networks for companies that want customers and fans to actively bring in more business.

50 businesses

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews

OSI Affiliate Software

Orlando, Florida, United States

Omnistar affiliate software is the leader in providing affiliate software to thousands of companies world-wide. The software is…

4.0 1 reviews

Referral Rock

Alexandria, Virginia, United States

Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…

4.0 4 reviews Usage-based

Amplifinity

Ann Arbor, Michigan, United States

Amplifinity referral software generates revenue growth for sales-driven companies. Amplifinity turns your different referral…

3.9 4 reviews

ReferenceEdge

Denver, Colorado, United States

Since 2003, point of reference has been helping companies leverage customer advocates to fuel business growth and fortify brands…

3.7 6 reviews

RevTrax

Jersey City, New Jersey, United States

Revtrax was proudly acquired by neptune retail solutions, - the leading omnichannel retail marketing company in the us & Canada…

3.5 2 reviews

Perkville

San Francisco, California, United States

Perkville helps fitness studios, gyms, spas, salons and retail businesses turn customer loyalty into measurable referrals…

2.7

Promoto.co helps you convert your customers into promoters. At promoto be believe that promoters can be created (vs just being…

Unrated

Affilae

Bordeaux, France

Accelerate your customer acquisition with performance-based affiliate and influencer marketing Affilae is a SaaS platform that…

Unrated

BrandChamp

Charlotte Amalie, Vi, U.S. Virgin Islands

Helping brands build better advocate & ambassador programs Since 6038, brandchamp has been empowering brands to grow thriving…

Unrated

ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

Unrated

Duel Software

London, England, United Kingdom

The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…

Unrated

financeAds

Berlin, Berlin, Germany

financeads international is a performance marketing agency with a focus on the financial sector. We help financial service providers…

Unrated

Flocktory

Jakarta, Indonesia

Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…

Unrated

Genius referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time…

Unrated

Loyalty Gator

Toronto, On

Get an edge over your competition with a loyalty program that's customized for your business. We offer cloud (web) based systems…

Unrated

Monitor 360

San Francisco, California, United States

Protagonist is the narrative analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win…

Unrated

Pack

London, England, United Kingdom

Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns.

Unrated

ReferralMagic Software

New York, United States

Turn your users and customers into referral magnets. The easiest to integrate referral tracking software for your website.

Unrated

SoHalo

Redwood City, California, United States

Sohalo is a powerful, social engagement marketing platform to acquire, engage and convert customers. By motivating, measuring…

Unrated

StoryBox

South Portland, Maine, United States

Storyteller marketing is a full-service, marketing agency, providing creative impact to businesses that want to make a statement…

Unrated

The Loyalty Box

Roodepoort, Gauteng, South Africa

The loyalty box is a complete solution for small to midsize retailers looking to reward customers and gain a deeper insight into…

Unrated

Trafficmanager is a fully customizable affiliate tracking and management software built for performance marketers worldwide. We…

Unrated

VEMT Marketing Cloud

Amsterdam, Netherlands

Vemt offers you "the experience & loyalty cloud". Powered by technology. Driven by psychology. What if you could persuade your…

Unrated
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These tools give you a system for turning customers who already like what you sell into a repeatable source of new business. In practice that means a referral widget or link that tracks who sent whom, a rewards engine that pays out cash, credit or points automatically, and a dashboard showing which advocates are actually driving revenue. Some are built around ambassador or influencer programs instead of pure referrals — recruiting people to post, review or share, then handling content approval, payout and performance tracking so that doesn't have to run through spreadsheets and DMs. Others lean into loyalty and retention, layering tiers and rewards on top of repeat purchase behaviour so advocacy and retention reinforce each other.

People end up here because word of mouth is happening but nobody can see it, prove it, or make it happen more. Paid acquisition costs are climbing, the team suspects a lot of new customers arrive because someone recommended them, but there's no mechanism to ask happy customers for a referral at the right moment, no consistent reward for doing so, and no clean data linking a referral to a sale. On the ambassador side, marketing is often running an informal army of fans or micro-influencers through personal messages and manual gift cards, which doesn't scale past a few dozen people and leaves no record of what content led to what result.

The products differ mainly in who they're built for and what they optimise. Ecommerce-focused tools plug into a storefront and handle referral and loyalty mechanics out of the box, with reward types like discounts or store credit; B2B and SaaS-oriented platforms tend to integrate more deeply with a CRM and community, and focus on advocacy actions like reviews, case studies and referrals rather than repeat purchases. Ambassador and influencer platforms add content rights, application/vetting workflows and flexible payouts (cash versus credit) for a distributed network of creators. When comparing vendors, look at how well they integrate with your existing checkout, CRM or community stack, how flexible the reward structure is, what fraud and gaming controls exist, how attribution is reported back to revenue, and whether you're buying self-serve software or a platform that comes with program design and account management support.

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