Sub-Category

Customer Advocacy Software

Software for tracking, rewarding and scaling word-of-mouth: referral programs, loyalty schemes and ambassador networks for companies that want customers and fans to actively bring in more business.

74 businesses

SaaSquatch

Kanata, Ontario, Canada

Yupiq is now referral saasquatch! Referralsaasquatch.com is the customer referral platform for subscription web companies…

4.4 39 reviews

Zuberance

San Carlos, California, United States

Zuberance is the leading social media marketing company focused on brand advocates. Zuberance’s award-winning brand advocacy…

4.4 15 reviews

aklamio

Berlin, Berlin, Germany

Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…

4.3 12 reviews

Buyapowa

London, England, United Kingdom

For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…

4.3 3 reviews

FirstPromoter

Sibiu, Romania

Modern and reliable affiliate tool for subscription-based companies. Since 2017, our mission has been clear: to help businesses…

4.3 14 reviews

Friendbuy

Los Angeles

Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…

4.3 25 reviews

Mention Me

London, England, United Kingdom

We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…

4.3 53 reviews

Pay with a Tweet

Hamburg, Hamburg, Germany

Your no. 1 referral marketing tool! Pay with a tweet is a software solution that enables you to offer digital content (discount…

4.3 6 reviews

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews

Smile.io

Waterloo

We believe that sustainable growth is possible for every commerce business. By providing easy-to-use loyalty programs that help…

4.1 14 reviews Freemium

OSI Affiliate Software

Orlando, Florida, United States

Omnistar affiliate software is the leader in providing affiliate software to thousands of companies world-wide. The software is…

4.0 1 reviews

Referral Rock

Alexandria, Virginia, United States

Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…

4.0 4 reviews Usage-based

Amplifinity

Ann Arbor, Michigan, United States

Amplifinity referral software generates revenue growth for sales-driven companies. Amplifinity turns your different referral…

3.9 4 reviews

ReferenceEdge

Denver, Colorado, United States

Since 2003, point of reference has been helping companies leverage customer advocates to fuel business growth and fortify brands…

3.7 6 reviews

Tapfiliate

Amsterdam, Noord-Holland, Netherlands

Tapfiliate is a leading affiliate and referral tracking platform designed to help small, medium, and growing businesses spend…

3.7 10 reviews Usage-based

RevTrax

Jersey City, New Jersey, United States

Revtrax was proudly acquired by neptune retail solutions, - the leading omnichannel retail marketing company in the us & Canada…

3.5 2 reviews

Perkville

San Francisco, California, United States

Perkville helps fitness studios, gyms, spas, salons and retail businesses turn customer loyalty into measurable referrals…

2.7

Empire Avenue

Edmonton, Canada

Empire avenue is now empirekred, empire avenue is a virtual currency stock market game based on your social media influence. Buy…

2.5 1 reviews

Promoto.co helps you convert your customers into promoters. At promoto be believe that promoters can be created (vs just being…

Unrated

Affilae

Bordeaux, France

Accelerate your customer acquisition with performance-based affiliate and influencer marketing Affilae is a SaaS platform that…

Unrated

AppVirality

Phoenix, Arizona, United States

Appvirality is a 'plug and play growth hacking toolkit for mobile apps' that helps app developers in identifying and implementing…

Unrated

Blunt Agency

Bendigo, Victoria, Australia

Building remarkable brands through strategic brand ecosystems. Blunt agency build strategic brand ecosystems for growing…

Unrated

BrandChamp

Charlotte Amalie, Vi, U.S. Virgin Islands

Helping brands build better advocate & ambassador programs Since 6038, brandchamp has been empowering brands to grow thriving…

Unrated

ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

Unrated
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These tools give you a system for turning customers who already like what you sell into a repeatable source of new business. In practice that means a referral widget or link that tracks who sent whom, a rewards engine that pays out cash, credit or points automatically, and a dashboard showing which advocates are actually driving revenue. Some are built around ambassador or influencer programs instead of pure referrals — recruiting people to post, review or share, then handling content approval, payout and performance tracking so that doesn't have to run through spreadsheets and DMs. Others lean into loyalty and retention, layering tiers and rewards on top of repeat purchase behaviour so advocacy and retention reinforce each other.

People end up here because word of mouth is happening but nobody can see it, prove it, or make it happen more. Paid acquisition costs are climbing, the team suspects a lot of new customers arrive because someone recommended them, but there's no mechanism to ask happy customers for a referral at the right moment, no consistent reward for doing so, and no clean data linking a referral to a sale. On the ambassador side, marketing is often running an informal army of fans or micro-influencers through personal messages and manual gift cards, which doesn't scale past a few dozen people and leaves no record of what content led to what result.

The products differ mainly in who they're built for and what they optimise. Ecommerce-focused tools plug into a storefront and handle referral and loyalty mechanics out of the box, with reward types like discounts or store credit; B2B and SaaS-oriented platforms tend to integrate more deeply with a CRM and community, and focus on advocacy actions like reviews, case studies and referrals rather than repeat purchases. Ambassador and influencer platforms add content rights, application/vetting workflows and flexible payouts (cash versus credit) for a distributed network of creators. When comparing vendors, look at how well they integrate with your existing checkout, CRM or community stack, how flexible the reward structure is, what fraud and gaming controls exist, how attribution is reported back to revenue, and whether you're buying self-serve software or a platform that comes with program design and account management support.

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