Crosschq is the world's first operating system purpose-built for hiring intelligence. The company provides talent-driven…
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For teams that need one accurate record of prospects, content, training and activity feeding their sales stack, instead of scattered spreadsheets and half-synced tools.
52 businesses
Varicent delivers market-leading SaaS software solutions that help revenue leaders drive growth. Its full suite of solutions…
Configure one cloud is a modern cpq solution that simplifies how manufacturers configure, price, and quote complex products…
Https://www.dataprivacyframework.gov/participant/7069
Dozuki makes it easy to capture expert knowledge, tie it directly to work guidance, and give frontline workers digital access to…
Polymail is your daily command center for closing deals, booking meetings, and tracking every touchpoint-without juggling…
Together, clari and salesloft create a category-transforming AI company for revenue, building the foundation for a predictive…
Take a peek at this video for a look at this amazing new technology!
In mind cloud is the world’s only scalable digital sales platform made for manufacturers. Accelerate your sales process, win more…
Leadsbridge is an ipaas automation solution that enables marketers and advertisers to enhance their omnichannel strategy and…
On February 21, 2022, movable ink acquired coherent path.
Revegy's sales execution platform helps sales teams stay aligned, deepen relationships, and drive measurable impact on revenue in…
Yesware helps high-performing sales teams do meaningful email outreach at scale. If you need to drive more revenue through email…
In mind cloud is the world’s only scalable digital sales platform made for manufacturers. Accelerate your sales process, win more…
Degreed is the AI-native learning platform that helps you continuously transform your workforce. We help enterprise organizations…
Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, a/b testing…
Modus (a bigtincan company) makes distributing content and engaging your buyers simple. The modus platform makes it easy for your…
Ideagen Huddle is now known as Ideagen Collaboration Portal.
At smarte, we understand the challenges faced by revenue-generating teams. That's why we've created a global B2B sales…
Clearslide makes it easy for sales and marketing teams to find the best content, effectively communicate it whether in-person, on…
Empower your brand with caller ID solutions that put your name on every call. Over 100,000 brands trust First Orion for branded…
Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…
Build smarter, not harder. Snapapp™ revolutionizes application development with its industry-specific, low-code framework infused…
BDO delivers assurance, tax, and financial advisory services that are tailored to our clients' industry, unique needs and goals.
Showing 48 of 52 — 4 more to see.
These businesses are hired to build and maintain the record that sales and marketing teams actually work from — who the prospects and accounts are, which content or proposal a rep sent and whether it was opened, what a rep has been trained and certified on, who registered for an event, how someone used the product before renewal came up, and where a lead came from before it hit the CRM. Once one of these is in place, a rep stops hunting for the current deck, marketing can see which accounts are actually engaging rather than guessing, and operations has a single place leads and activity flow through instead of a chain of exports and manual updates.
People start looking for this when the data that should support a deal is scattered across inboxes, ad accounts, spreadsheets, and someone's memory. Reps are sending outdated collateral because nobody owns the content library. Leads generated on a Facebook or LinkedIn campaign sit for days before anyone pushes them into the CRM. An event has three hundred registrants and nobody can say how many became pipeline. A customer churns and it turns out their usage had been dropping for months, but nobody was watching. Sales leadership asks how reps are actually performing against training or messaging, and the honest answer is "we don't really know." The common thread is a gap between where activity happens and where it's recorded.
The providers here split by which record they consider the core one. Some are built around content and proposals — tracking what's sent, opened, and signed. Some are built around people and accounts — enriching contact and firmographic data so targeting is based on something real. Others focus on behaviour — session or product usage data that flags intent or churn risk. And a separate group exists purely to move data between systems, catching leads at the point of capture (ad platform, event, webinar) and routing them before they go stale. When comparing them, look at whether the tool is meant to be the system of record or just a pipe between two others, how deep its native integrations run into your CRM and ad accounts, whether reporting is real-time or batched overnight, and how pricing scales — by seat, by contact volume, or by data volume — since that decides whether it stays affordable as the team or the account list grows.