Telaria (nyse: tlra), is a complete software platform to manage premium video advertising. We engineer the most robust suite of…
3.7
18 reviews
Category
Advertiser Campaign Management Software
For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.
Creative Management Platforms 47Cross-Channel Advertising Software 33Demand Side Platform (DSP) 68Display Advertising Software 45Mobile Advertising Software 64Native Advertising Software 39Search Advertising Software 34Social Media Advertising Software 80Video Advertising Software 50
As of September 25, 2018, appnexus is now "appnexus, a xandr company." please follow along on…
3.7
33 reviews
At zeta global (nyse: zeta), we help enterprise brands and agencies achieve the impossible™ with superintelligent marketing…
3.7
262 reviews
Through a proprietary technology and expert services, adaptly enables the worlds largest advertisers to scale campaigns across…
3.5
3 reviews
Adext was the first ad tech artificial intelligence (AI) software as a service (SaaS) self-service solution in the world, during…
3.5
7 reviews
Emx is a leading end-to-end programmatic technology group focused on the planning, buying, and measurement of ctv and omnichannel…
3.5
1 reviews
Channel factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability…
3.5
This account is now closed. Stickyads.tv was acquired by freewheel, a comcast platform services company, in may 2016. For the…
3.5
2 reviews
Nativex is a leading digital marketing agency committed to helping brands and apps achieve cross-regional growth. With a…
3.5
1 reviews
Focus on your business, not the infrastructure! Build your business on the cutting-edge programmatic rtb platform. Solutions for…
3.5
1 reviews
Visible measures is the leader in social video measurement and activation. Long considered the most trusted source for data and…
3.5
1 reviews
Founded in 2007, infolinks utilizes our unique ad technology platform and publisher marketplace to provide global advertising…
3.3
2 reviews
Conversant llc is now the digital media arm of epsilon; follow along on the epsilon page for updates…
3.1
17 reviews
We want to inform you that for reasons outside of our control, we have closed our company, hitwise as of February 2020. Hitwise…
3.0
3 reviews
The AI ad platform. Plai users cut ad costs by 90% and boost ctrs by 105%+ across meta, Google, TikTok, YouTube, spotify…
3.0
3 reviews
Taptica is a publicly-traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most…
3.0
2 reviews
Trustads is a powerful automation tool for Facebook and Instagram marketers. Monitor, protect and optimize your Facebook and…
3.0
1 reviews
Triton digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80…
2.8
2 reviews
Triton digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80…
2.8
2 reviews
Flite makes digital advertising more effective for brands, more profitable for publishers, and better ad experiences for…
2.5
2 reviews
Thunder experience cloud solves bad ads. You can now create, personalize, and measure ad experiences.
2.5
2 reviews
In-house marketing, Done right. We bring brands + publishers together into an open and trustworthy environment that uses…
2.3
2 reviews
At adaction, we’ve been driving mobile growth for 12+ years-powering over 1b conversions with 80% annual inventory growth across…
2.0
Retargeter, a division of conversionpoint technologies, is a full service digital advertising provider specializing in advanced…
1.3
2 reviews
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These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.
The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.
Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.