Smartly video and display provides the leading next-generation creative management platform for marketers at the world’s largest…
Category
Advertiser Campaign Management Software
For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.
33 businesses
Here at bidnamic we help market-leading ecommerce retailers scale their business in the most efficient way, using technology to…
Odore is the leading advocacy community platform trusted by the world's biggest brands. We power authentic creator communities at…
We are optimise. A leading global partner marketing network that delivers global reach and local market expertise, to optimise…
Do the impossible with lossless creative automation. Save time, budget, and never lose creative control & performance again with…
Pencil is marketing's AI operating system. We help enterprise brands aggregate AI models, enforce governance, and scale creative…
Admixer is an independent adtech company that develops an ecosystem of full-stack programmatic solutions. Admixer has its own…
Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 24 markets, including bmw, omoda &…
Welcome to healthy ads, UK based health and wellbeing company surrounding itself with innovative products not readily available…
Cclearly’s technology helps marketers, traders and lead generators plan, target and optimize campaigns and offers effectively and…
Une seule plateforme pour gérer toutes les campagnes de publicité de vos points de vente, toutes vos audiences, tous vos formats…
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
Human creativity is the core of what we do. We are on a mission to redefine how we create, interact and experience music. AI…
Dianomi™ is the leader in premium native advertising for the financial services, technology, corporate and lifestyle sectors. We…
Since the dawn of search marketing, advertisers have asked the question, “should we be paying to appear for search terms when we…
Glow digital media is a mobile-first social ad management platform which enables advertisers to build, manage and optimise…
Criteo (nasdaq: crto) is the global commerce intelligence platform that drives performance for brands, agencies, retailers, and…
Social ads tool is a premium Facebook ads management and optimization service available to top agencies and enterprises…
Welcome to sub2 - the impact agency for digital marketers. We use multiple layers of data and state of the art technology to help…
We are building the new home for your talent network
Audience2media is an advertising technology based company with offices in the UK and asia, delivering data driven campaigns…
The clearreports difference is simplicity: a single platform to manage all your online marketing activity across multiple…
Coull is an advertising technology company that adds value to any video, for advertisers and web publishers. We do this through a…
Showing 24 of 33 — 9 more to see.
These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.
The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.
Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.