Zeta Programmatic

About Zeta Programmatic

At zeta global (nyse: zeta), WE help enterprise brands and agencies achieve the impossible™ with superintelligent marketing.
Powered by proprietary AI and trillions of real-time signals, the zeta marketing platform (zmp) brings martech and adtech together - unifying identity, intelligence, and activation in one unified place. We enable marketers to deliver personalized experiences that drive measurable growth in the next era of marketing.
At the center of this evolution is athena by zeta, our superintelligent conversational agent built for predictable, profitable growth. Seamlessly integrated into the zmp, athena helps marketers understand performance, identify opportunities, and take action in real time-surfacing insights on spend, audiences, and campaigns, recommending next best moves, and even launching and optimizing campaigns on their behalf.
Behind our platform is a global team of 3,000+ employees driven by innovation, collaboration, and a shared focus on customer success. Founded in 2007 by david a. Steinberg and john sculley, zeta is headquartered in New York City.
Learn more at www.zetaglobal.com