Optimal

About Optimal

Dspolitical is the digital advertising and technology partner built exclusively for democratic campaigns, progressive causes, and advocacy organizations. We help campaigns reach the voters and audiences that matter most across connected tv, streaming video, digital audio, display, and high-impact programmatic media. By combining trusted democratic data, voter-file matching, premium inventory, real-time optimization, and hands-on strategic support, dspolitical helps teams move faster, spend smarter, and run addressable media programs up and down the ballot. Since 2011, we have built the tools democrats need to compete in a changing media environment, from deploy for advanced campaign teams to democraticads.com for local and down-ballot candidates. After 15 years, our focus remains the same: helping democratic teams run smarter, more responsible, and more effective digital campaigns.