Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
3.2
19 reviews
Sub-Category
Publisher Ad Server Software
For publishers who need to decide, deliver and account for every ad impression across direct-sold and programmatic demand, and want fewer discrepancies and more yield.
Adaptive medias, inc. (otcqb: adtm) is a leading provider of mobile video delivery and monetization solutions for publishers…
3.0
7 reviews
What is oiopublisher? Oio is an ad manager that enables you to maximize your revenue, save time, and keep you in complete control…
2.5
1 reviews
Adexpress is a performance marketing co. Based in sarasota, Florida that specializes in website design, paid advertising, and…
Unrated
Adfrontiers by j carter marketing is a leading technology company in the digital advertising industry. Adfrontiers publisher…
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Adomik powers advertising performance and monetization operations for publishers, streaming platforms, and advertising teams. We…
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In order to help companies reduce the time-to-market for their in-house ad tech, in 2017 geomotiv founded its product subsidiary…
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Adopsone makes ad operations a breeze. Combining the power of human and AI to deliver ad ops excellence never seen before. We…
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A paysafe company, income access has provided marketing technology and a full suite of digital marketing services to the igaming…
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We are an independent adtech company and have developed a holistic adserver solution for publishers, marketers, agencies and…
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Advelvet provides AI based ad revenue maximization for Google adx publishers. Our system learns and sets prices in a fluctuating…
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Kiosked is a global advertising technology company. Our publisher monetization platform helps online media in the creation and…
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We are avid - the world’s best online display ad server for ad agencies and performance marketers. We deliver a powerful…
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Ayboll is the leading innovative ads platform, serving over 20 million ads every month on some of the web’s most lucrative…
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Campaignrunner is a comprehensive and fully integrated campaign management platform. Our powerful and easy to use applications…
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Founded in 2011, carambola has a rich history of connecting advertisers with millions of engaged users. Our expertise in…
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Bucksense creates a different selling channel for modern publishers: directopub, the perfect combo of control and revenue + speed…
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Exploding ads is the fastest growing affiliate marketing advertising network. It partners with web publishers and online…
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Eyeota, a dun & bradstreet company, is a global provider of audience solutions for digital marketing. Brands and media agencies…
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🚀 we are excited to announce that as of April 29th, 2026, firstimpression.io has been acquired by frontstory! We enable…
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Welcome to flymob's LinkedIn page! If you don't know us yet and you want to know a bit more about our agency, please read what we…
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For more than seven years, we have been delivering premium digital media campaigns on multiple platforms to a wide breadth of the…
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Inclick, a subsidiary of inmotion group, is the producer of the inclick ad server, an advanced self-hosted ad serving solution…
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These are the systems publishers use to decide what ad actually loads on a page or in an app, in what order, and who gets paid for it. An ad server takes in demand from multiple sources — directly sold campaigns, ad networks, SSPs, header bidding partners — and runs the auction or priority logic that picks a winner for each impression, then serves the creative, tracks the delivery, and reports back what happened. Vendors in this space are hired to set that up, run the header bidding wrapper or server-side auction, manage line items and pacing for direct deals, and give ad ops teams a single place to see fill rate, CPMs and discrepancies instead of stitching together numbers from five different partner dashboards.
People end up looking for this when their current setup can't keep up with how many demand sources they're juggling. That's a publisher running direct-sold campaigns through spreadsheets and manual insertion orders while also plugging in network tags, and finding that nobody can say with confidence which line actually served on a given pageview. It's a site seeing falling RPMs and suspecting that programmatic demand isn't really competing fairly against direct-sold inventory, or that latency from too many tags is costing viewability and revenue. It's an ad ops person spending their week reconciling numbers between the ad server and three SSPs instead of optimising anything, or a growing publisher that has simply outgrown a free or bundled ad server and needs real reporting, targeting and yield controls.
The products solve this in different ways depending on scale and how much control you want. At the small end, hosted, self-serve platforms let a single publisher or small team set up campaigns and header bidding without engineering resources, priced per impression or on a flat monthly fee. At the larger end, enterprise ad servers are built for teams with dedicated ad ops staff, offering deeper inventory forecasting, deal management, and integration with a publisher's own data stack — usually at higher cost and with a longer implementation. A key line to check is whether server-side header bidding is native to the platform or bolted on, since that affects page latency and how much control you have over auction logic. Others position themselves less as pure ad servers and more as managed yield partners, effectively running your ad operations for a revenue share rather than handing you software to run yourself — worth comparing against doing it in-house if you already have the team. Beyond that, compare support for the formats you actually run (video, native, mobile app inventory), how transparent the reporting is on a per-impression basis, and how easy it is to pull data out if you switch.