Clikthrough’s interactive media technology for music, tv and movie producers revolutionizes video viewing by enabling consumers…
5.0
1 reviews
Sub-Category
Publisher Ad Server Software
For publishers who need to decide, deliver and account for every ad impression across direct-sold and programmatic demand, and want fewer discrepancies and more yield.
We help publishers set up ad serving, manage ad stack yield and source programmatic demand to compete with existing demand. Our…
5.0
1 reviews
Adspeed ad server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue…
5.0
1 reviews
Adtelligent is a global advertising technology company offering in-house solutions that help online media companies, digital…
4.8
6 reviews
C1x is a Silicon Valley-based digital advertising and marketing technology company that is building exactly what the company name…
4.8
2 reviews
Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter…
4.5
3 reviews
With 10+ years industry activity, popcash is a self-serve ad network specialized in serving popunders on a global scale and to…
4.5
1 reviews
Danads is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated…
4.3
17 reviews
The complete business management suite for ad monetisation teams 🖱️learn more at http://voiro.com
4.3
7 reviews
Media.net is an independent advertising technology platform that helps publishers, advertisers, and agencies achieve measurable…
4.0
16 reviews
Revive adserver is a free, open source ad serving system that enables publishers, ad networks and advertisers to: - serve ads on…
4.0
1 reviews
Zedo, inc. Is a platform offering high impact formats. Known for technical innovation and ability to scale, zedo offers…
3.8
15 reviews
Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer…
3.7
6 reviews
Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
3.2
19 reviews
Adfrontiers by j carter marketing is a leading technology company in the digital advertising industry. Adfrontiers publisher…
Unrated
Adomik powers advertising performance and monetization operations for publishers, streaming platforms, and advertising teams. We…
Unrated
Kiosked is a global advertising technology company. Our publisher monetization platform helps online media in the creation and…
Unrated
We are avid - the world’s best online display ad server for ad agencies and performance marketers. We deliver a powerful…
Unrated
Founded in 2011, carambola has a rich history of connecting advertisers with millions of engaged users. Our expertise in…
Unrated
Bucksense creates a different selling channel for modern publishers: directopub, the perfect combo of control and revenue + speed…
Unrated
Eyeota, a dun & bradstreet company, is a global provider of audience solutions for digital marketing. Brands and media agencies…
Unrated
Welcome to flymob's LinkedIn page! If you don't know us yet and you want to know a bit more about our agency, please read what we…
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For more than seven years, we have been delivering premium digital media campaigns on multiple platforms to a wide breadth of the…
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Jubna is a leading content discovery network in mena & beyond. With over 2000 premium publishers, jubna brings digital…
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These are the systems publishers use to decide what ad actually loads on a page or in an app, in what order, and who gets paid for it. An ad server takes in demand from multiple sources — directly sold campaigns, ad networks, SSPs, header bidding partners — and runs the auction or priority logic that picks a winner for each impression, then serves the creative, tracks the delivery, and reports back what happened. Vendors in this space are hired to set that up, run the header bidding wrapper or server-side auction, manage line items and pacing for direct deals, and give ad ops teams a single place to see fill rate, CPMs and discrepancies instead of stitching together numbers from five different partner dashboards.
People end up looking for this when their current setup can't keep up with how many demand sources they're juggling. That's a publisher running direct-sold campaigns through spreadsheets and manual insertion orders while also plugging in network tags, and finding that nobody can say with confidence which line actually served on a given pageview. It's a site seeing falling RPMs and suspecting that programmatic demand isn't really competing fairly against direct-sold inventory, or that latency from too many tags is costing viewability and revenue. It's an ad ops person spending their week reconciling numbers between the ad server and three SSPs instead of optimising anything, or a growing publisher that has simply outgrown a free or bundled ad server and needs real reporting, targeting and yield controls.
The products solve this in different ways depending on scale and how much control you want. At the small end, hosted, self-serve platforms let a single publisher or small team set up campaigns and header bidding without engineering resources, priced per impression or on a flat monthly fee. At the larger end, enterprise ad servers are built for teams with dedicated ad ops staff, offering deeper inventory forecasting, deal management, and integration with a publisher's own data stack — usually at higher cost and with a longer implementation. A key line to check is whether server-side header bidding is native to the platform or bolted on, since that affects page latency and how much control you have over auction logic. Others position themselves less as pure ad servers and more as managed yield partners, effectively running your ad operations for a revenue share rather than handing you software to run yourself — worth comparing against doing it in-house if you already have the team. Beyond that, compare support for the formats you actually run (video, native, mobile app inventory), how transparent the reporting is on a per-impression basis, and how easy it is to pull data out if you switch.