Kiosked is a global advertising technology company. Our publisher monetization platform helps online media in the creation and…
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Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
Transforming media advertising revenue management Lineup delivers innovative advertising revenue management solutions designed…
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Apptap provides proprietary monetization solutions for telecom operators and device manufacturers. Our data-driven adtech…
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Appthis is an international mobile ad tech company focused on the global app ecosystem. Founded in early 2014 in Denver, Colorado…
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One of the world
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We are avid - the world’s best online display ad server for ad agencies and performance marketers. We deliver a powerful…
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Ayboll is the leading innovative ads platform, serving over 20 million ads every month on some of the web’s most lucrative…
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Publication owners and ad sales managers, you’ve found your solution to maximise your ad sales yields whether you have 1 or 100…
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Campaignrunner is a comprehensive and fully integrated campaign management platform. Our powerful and easy to use applications…
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Founded in 2011, carambola has a rich history of connecting advertisers with millions of engaged users. Our expertise in…
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Do you trade games? Automate your sales and purchases. With us, you don't have to waste your time searching for distributors and…
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Contextly powers smart content recommendations and related posts for publishers, using machine learning and AI.
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Bucksense creates a different selling channel for modern publishers: directopub, the perfect combo of control and revenue + speed…
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Display.io helps advertisers reach net-new audiences by making fragmented mobile app and audio channels usable at programmatic…
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Welcome to doxaclick LinkedIn page. Founded in barcelona, EU capital of startups. Doxaclick is an advertising expertise company…
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Exploding ads is the fastest growing affiliate marketing advertising network. It partners with web publishers and online…
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Eyeota, a dun & bradstreet company, is a global provider of audience solutions for digital marketing. Brands and media agencies…
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🚀 we are excited to announce that as of April 29th, 2026, firstimpression.io has been acquired by frontstory! We enable…
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Welcome to flymob's LinkedIn page! If you don't know us yet and you want to know a bit more about our agency, please read what we…
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Freestar engineers cutting-edge monetization solutions for websites and apps. By combining industry-leading technology, data, and…
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Earn money with your app! Simple integration, flexible payouts, compatible with other app monetization formats. Monetize your app…
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Hyprmx exists to make mobile monetization simple. As a wholly owned subsidiary of jun group, We bring fortune 500 brands and…
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.