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Sub-Category
Mobile Advertising Software
For companies that need to buy, target and optimise advertising inside mobile apps and mobile web to drive installs, engagement or in-store visits.
18 businesses
Vistar media, a part of t-mobile advertising solutions, is the home of out-of-home (ooh). Out there, in the streets, ad space…
Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. We are an award-winning…
Madvertise media is part of the dutch technology and media group azerion and has been active on the European ad tech market since…
Youappi is a leading performance-based mobile app marketing and retargeting platform for premium app publishers and brands. From…
Bidmotion is a mobile ad technology company focused on simplifying and optimizing the direct response and customer acquisition…
Byyd is the mobile advertising platform for real-time bidding on mobile inventory. We make it easy to buy smartphone and tablet…
Who are we Founded in 2013, collectcent is a leading programmatic advertising technology company working with direct publishers…
Curate is a global performance-focused advertising technology firm that empowers brands and marketers through transparent…
Over the last few years, glispa joined the larger marketgroup company and is currently transitioning to become markettech. This…
Matching the strengths of our demand to the needs of global supply In-app I web I ctv We’ve raised the bar for performance…
Juice mobile knows how to find your customer. Building technology for mobile advertising, since 2010, we captivate people with…
Kayzen is a mobile demand-side platform (dsp) dedicated to democratizing programmatic advertising. We enable leading apps…
Locad is a singapore & India based media tech company revolutionizing the location-based advertising, influencer marketing (nano…
Simplaex is the company behind rivr, the world’s most advanced programmatic auction intelligence technology. Rivr’s AI-powered…
We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our…
Telecoming is an international company specialized in technology for the creation, development and monetization of advanced…
Woobi is an award-winning technology company with offices in New York, London and tel aviv. The company's programmatic in-game…
These are the businesses you hire to actually buy mobile ad inventory and put it in front of the right phone at the right moment — running programmatic campaigns through a DSP, buying interstitials and rewarded video inside other people's apps, mediating between ad networks to fill your own app's inventory, or using location and device data to target people by where they've physically been. The work changes what happens day to day: instead of manually negotiating placements or guessing at budgets, you're setting targets (installs, purchases, in-store visits) and letting a platform bid across exchanges, test creative, and shift spend toward what's converting.
People end up looking for this because mobile has stopped being simple. Install costs are climbing, a campaign that worked last quarter has gone flat, or Apple's tracking restrictions have made it hard to tell which spend is actually driving results. Sometimes it's a new app trying to get any traction against much bigger budgets; sometimes it's an established app watching organic growth stall and needing paid acquisition to fill the gap. Underneath most of these situations is the same frustration: money is going out the door and nobody can say with confidence what it's buying.
The providers here solve this in different ways, and the differences matter when you're choosing one. Some are demand-side platforms giving you programmatic access to exchanges and letting you run your own bidding strategy; others are ad networks or mediation layers that package inventory and traffic for you with less control but less overhead. Some specialise in performance and user acquisition — priced on install or event, built around SKAdNetwork and mobile measurement partner integrations — while others sell location or contextual data as the targeting layer rather than running the media buy themselves. Worth comparing: how they handle post-ATT attribution, what fraud detection is built in rather than bolted on, whether pricing is CPI, CPA or CPM, what verticals they actually have buying depth in (gaming, e-commerce, finance differ a lot), and whether you get a self-serve platform or a managed team running campaigns on your behalf.