Sub-Category

Mobile Advertising Software

For companies that need to buy, target and optimise advertising inside mobile apps and mobile web to drive installs, engagement or in-store visits.

17 businesses

IDB Mobile

Estepona, Andalucia, Spain

Idb mobile technology is, without-a-doubt, one of the world's leading mobile marketing companies. With innovations dating back to…

5.0 6 reviews

Appsfire

Berlin, Berlin, Germany

Madvertise media is part of the dutch technology and media group azerion and has been active on the European ad tech market since…

4.0 1 reviews

AppDiscovery by AppLovin

Palo Alto, California, United States

Applovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end…

3.8 2 reviews

360 Platform

Palo Alto, California, United States

Youappi is a leading performance-based mobile app marketing and retargeting platform for premium app publishers and brands. From…

3.7 3 reviews

3dot14

Apartments, New York, United States

At 3.14, we create an impact on the ad-tech sphere quarter-mile at a time, through machine learning, artificial intelligence and…

Unrated

AppLift

Mineola, New York, United States

A media buying marketplace built for the open internet that you can call yours. For agencies: 📍target users based on contextual…

Unrated

BidMotion

Paris, Île-De-France, France

Bidmotion is a mobile ad technology company focused on simplifying and optimizing the direct response and customer acquisition…

Unrated

Byyd

New York, New York, United States

Byyd is the mobile advertising platform for real-time bidding on mobile inventory. We make it easy to buy smartphone and tablet…

Unrated

cidewalk

Westborough, Massachusetts, United States

We believe all businesses, no matter the size, should have the same ability to reach customers as powerful fortune 500 companies…

Unrated

Curate Mobile

Toronto, Ontario, Canada

Curate is a global performance-focused advertising technology firm that empowers brands and marketers through transparent…

Unrated

EZmob

Tel-Aviv District, Israel

Easy mob (ezmob) is a self-serve mobile advertising platform. We enable advertisers to scale demand with premium supply from over…

Unrated

Gadmobe

Singapore

Gadmobe delivers scalable, high-value user growth for mobile apps worldwide. We specialize in performance-driven mobile user…

Unrated

Glispa

Berlin, Berlin, Germany

Over the last few years, glispa joined the larger marketgroup company and is currently transitioning to become markettech. This…

Unrated

MassiveImpact

Tel Aviv

Massiveimpact (www.massiveimpact.com) is a performance advertising platform focused exclusively on mobile with targeting…

Unrated

Persona.ly

Park Rehovot, Israel

Established in 2011, persona.ly is a global machine-learning based products company with offices and representations in korea…

Unrated

Simplaex App Retargeting

Berlin, Berlin, Germany

Simplaex is the company behind rivr, the world’s most advanced programmatic auction intelligence technology. Rivr’s AI-powered…

Unrated

WapStart

Moscow, Москва, Russia

Wapstart is the largest mobile advertising network and the owner of the most popular and complete mobile sites catalogue…

Unrated

These are the businesses you hire to actually buy mobile ad inventory and put it in front of the right phone at the right moment — running programmatic campaigns through a DSP, buying interstitials and rewarded video inside other people's apps, mediating between ad networks to fill your own app's inventory, or using location and device data to target people by where they've physically been. The work changes what happens day to day: instead of manually negotiating placements or guessing at budgets, you're setting targets (installs, purchases, in-store visits) and letting a platform bid across exchanges, test creative, and shift spend toward what's converting.

People end up looking for this because mobile has stopped being simple. Install costs are climbing, a campaign that worked last quarter has gone flat, or Apple's tracking restrictions have made it hard to tell which spend is actually driving results. Sometimes it's a new app trying to get any traction against much bigger budgets; sometimes it's an established app watching organic growth stall and needing paid acquisition to fill the gap. Underneath most of these situations is the same frustration: money is going out the door and nobody can say with confidence what it's buying.

The providers here solve this in different ways, and the differences matter when you're choosing one. Some are demand-side platforms giving you programmatic access to exchanges and letting you run your own bidding strategy; others are ad networks or mediation layers that package inventory and traffic for you with less control but less overhead. Some specialise in performance and user acquisition — priced on install or event, built around SKAdNetwork and mobile measurement partner integrations — while others sell location or contextual data as the targeting layer rather than running the media buy themselves. Worth comparing: how they handle post-ATT attribution, what fraud detection is built in rather than bolted on, whether pricing is CPI, CPA or CPM, what verticals they actually have buying depth in (gaming, e-commerce, finance differ a lot), and whether you get a self-serve platform or a managed team running campaigns on your behalf.

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