Sub-Category

Display Advertising Software

For companies that need to buy, serve or manage banner and visual ads across the web — comparing display ad platforms, networks and retargeting tools by inventory, targeting and pricing model.

23 businesses

Genius Monkey

Tempe, Arizona, United States

Genius monkey is a digital advertising technology firm with an advanced full-service marketing platform designed for today’s…

5.0 1 reviews

Contobox

New York

Contobox™ is a leader in ecommerce technology. Brands use the contobox platform to reach shoppers with convenient, personalized…

4.8 3 reviews

Magnetic

New York, New York, United States

Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective…

4.5 1 reviews

RichAds

Limassol, Cyprus

Richads is a self-serve advertising platform where scale meets performance. Our advertising formats: telegram ads, push, pop…

4.5 5 reviews

ownerIQ

Boston, Massachusetts, United States

Owneriq is the @inmarinc data and media plaform focused on leading the data market’s evolution towards transparency, relevancy…

4.3 13 reviews

Quantcast Platform

San Francisco, California, United States

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…

4.3 15 reviews

CitrusAd

South Brisbane, Queensland, Australia

Citrusad has become the retail industry’s preferred retail media platform for sponsored product ads, banners and email ads. Since…

4.2 13 reviews

Adblade

Somerville, New Jersey, United States

Adblade pioneered image plus text native ads. Since the introduction of our copyrighted "newsbullet" native ad unit, adblade has…

4.0 2 reviews

Trueffect

Westminster, Colorado, United States

Trueffect is a data and analytics company focused on media precision. Precision is the next great frontier as media and marketing…

4.0 1 reviews

Cybba Ads Retargeting

Boston, Massachusetts, United States

Cybba inc. Brings conversion efficiency through personalized digital marketing and advertising to companies worldwide. Using…

3.9

PropellerAds

Limassol, Cyprus

Propellerads is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving /…

3.8 7 reviews

Sociomantic

Berlin, Berlin, Germany

Sociomantic labs, a dunnhumby company, provides personalized display advertising solutions to reach people online, on mobile web…

3.8 2 reviews

ReTargeter

Emeryville, California, United States

Retargeter, a division of conversionpoint technologies, is a full service digital advertising provider specializing in advanced…

1.3 2 reviews

2Share

London, England, United Kingdom

Welcome to sub2 - the impact agency for digital marketers. We use multiple layers of data and state of the art technology to help…

Unrated

AdChina.io

Shanghai, China

Adchina.io is a powerful analytics and research platform that helps international businesses succeed in digital marketing in…

Unrated

Adcrowd

Amsterdam, Noord-Holland, Netherlands

Adcrowd helpt ondernemingen met het optimaal inzetten van online (re)targeting campagnes. Door middel van een uniek self-service…

Unrated

Adperium for Advertisers

Utrecht, Utrecht, Netherlands

Adperium is a rapidly growing online advertising network. We monetize billions of banner impressions each month. Our main focus…

Unrated

Coull

Avon, England, United Kingdom

Coull is an advertising technology company that adds value to any video, for advertisers and web publishers. We do this through a…

Unrated

flytedesk

Boulder, Colorado, United States

Flytedesk is the college media network connecting brands with students and empowering student publishers to thrive. We take…

Unrated

GumGum

Santa Monica, California, United States

Gumgum is the mindset company™ transforming advertising. We deliver results by matching brands with people in the right mindset…

Unrated

Mondiad

Gibraltar

Mondiad is a performance-driven ad network, serving traffic to all verticals, worldwide, via classic push, in-page push, native…

Unrated

Rontar

Kiev, Kyiv, Ukraine

Rontar is a global performance marketing technology company, mainly specializing in products that help B2B, SaaS, and e-commerce…

Unrated

Specless

Chicago, Illinois, United States

Specless’ mission is to eliminate 90% of unremarkable digital advertising by empowering the remainder to be more valuable…

Unrated

These businesses run the machinery behind banner, native and rich-media ads that follow people around the web and inside apps. Hire one and you get access to inventory — either through an open ad exchange, a private network of publisher sites, or your own retargeting pool built from site visitors — plus the buying interface, creative serving, and the targeting data (behavioural, contextual, device, or first-party) that decides who actually sees each impression. Some are built for retailers and publishers who want to monetise their own audience or product catalogue; others sell straight to advertisers who want to put ads in front of other people's audiences at scale.

People end up looking for this when search and social have stopped being enough, or when they need a way to stay in front of shoppers who visited a site and left without buying. It also shows up when a marketing team is spending on display through a generic ad network with no visibility into where the ads actually ran, what they cost per real view, or whether a bot ever saw them, and they want more control. Publishers and retailers land here too, trying to turn their own traffic or first-party shopper data into ad revenue instead of leaving it on the table.

The split worth understanding is between self-serve platforms, where you set up campaigns, targeting and budgets yourself, and managed services, where someone else runs the buying and optimisation for a fee or a markup on media spend. Beyond that, compare what inventory each one actually has access to — a proprietary network is different from a connection into the open exchange — and what targeting they lean on, since behavioural and retargeting data works differently from contextual placement or a retailer's own purchase history. Worth checking too: minimum spend commitments, how pricing works (CPM versus CPC versus CPA), how much fraud and viewability filtering is built in rather than bolted on, and whether reporting gives you real attribution or just impressions and clicks.

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