ROI hunter is a product performance management (ppm) platform. The platform enables retailers to understand how their individual…
4.8
162 reviews
Subscription
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Stackadapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With…
4.8
448 reviews
Uprive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your…
4.7
53 reviews
Bannerwise is the platform to create, manage and optimize html5 banners in a matter of seconds. Bannerwise was recently named ing…
4.5
60 reviews
Trueclicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their…
4.5
61 reviews
Wordstream by localiq is your go-to source for data, insights, and endless digital marketing ideas. Our original content, powered…
4.5
926 reviews
Adyouneed enables e-commerce owners and small businesses to give agency-quality ads by taking away the complexity of the ad…
4.4
144 reviews
Lotame’s 20 years of earned expertise is a testament to our ability to drive change. Our innovation, creativity, and…
4.4
113 reviews
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our…
4.4
467 reviews
Storyteq is the all-in-one content marketing platform that makes campaign rollout effortless. We help marketing and creative…
4.4
52 reviews
Fullcontact is a real-time, privacy-safe identity resolution SaaS platform building trust between people and brands. We create…
4.3
98 reviews
Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…
4.1
196 reviews
Liveramp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics…
4.1
80 reviews
Subscription
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make decisions. The turn…
3.8
51 reviews
Marin was acquired by trilogy / esw capital in 2025. From our first release in 2007, marin helped thousands of professional…
3.8
449 reviews
At zeta global (nyse: zeta), we help enterprise brands and agencies achieve the impossible™ with superintelligent marketing…
3.7
262 reviews
These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.