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Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Studentdisplay driver en etablerad digital-out-of-home lösning på campus genom ett nära samarbete med studentkårer och…
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As a marketing technology group that specializes in digital mobile user acquisition performance campaigns, we bet on the…
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Sintecmedia is the preferred business software partner for over 100 of the world’s top media brands. Since 2000, sintecmedia has…
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Founded in 2015, onetag is the next-generation value exchange for the open internet, combining quality media and AI-driven…
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Oomph delivers high impact, cost-effective, multi-format digital transformation of content and advertising for large publishers…
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A division of the opc training institute, which provides opc hands-on training workshops and courses to teach process control…
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Accelerate your market research and competitor analysis with open data insights. Gain your next competitive edge.
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Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
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Optads ltd provides a mixture of human PPC experts with proven AI technology to allow your ad campaigns maximum performance and…
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Optimatic is the leading video ssp enabling a programmatic, brand safe marketplace. Combining scale with unmatched levels of…
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Optimon is an AI-powered SaaS platform that focuses on helping digital publishers and media groups to collect their ad-related…
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We are a digital marketing and advertising consulting company that provides top-notch solutions. We have been on the client side…
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Version2 is an advertising technology company specializing in programmatic media strategy and algorithmically-driven performance…
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Owlgrin (India) private limited is a product - based company specializing in imagining, exploring and creating web - based…
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Oxamedia corporation is an internet it company headquartered in Florida (USA). The company has developed its proprietary…
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We believe that your marketing can be studied scientifically and can be improved through a rigorous experimental approachour plan…
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Established in 2011, persona.ly is a global machine-learning based products company with offices and representations in korea…
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Publisher access and measurement, redefined. Real results across publishers and channels. Amplify campaign impact and maximize…
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Getting people to pay attention has never been harder. Employees, customers, and members are overwhelmed with generic messages…
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Pixability is the leading AI-driven technology & insights provider empowering the world’s largest brands & agencies to maximize…
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Pokkt is a leading mobile video advertising platform in India, south east asia & mena with a strong focus on rewarded video ads…
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Polymerize is a material informatics company headquartered in singapore. We were founded with the purpose of helping researchers…
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Pop tracker (popt) is the leading supplier of 3rd party proof of performance solutions to the out of home industry. Popt is…
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.