Owneriq is the @inmarinc data and media plaform focused on leading the data market’s evolution towards transparency, relevancy…
4.3
13 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Publishers and advertisers deserve radical observability™ of the entire digital advertising supply chain. Our patent-pending…
4.3
10 reviews
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
4.3
15 reviews
Trusted by more than 1.2m businesses across the globe, clever ads is the most complete and innovative PPC software tool on the…
4.2
18 reviews
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported…
4.2
6 reviews
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…
4.2
74 reviews
Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…
4.1
196 reviews
Liveramp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics…
4.1
80 reviews
Subscription
Switch manages over 50 billion global ad impressions per month, and lead the market with a reach of over 80% into the UK…
4.1
5 reviews
Adriel is the ad operations (adops) platform of choice for leading brands and agencies around the world. We help businesses make…
4.0
4 reviews
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
Chameleon is a specialist native advertising software company. We offer a native advertising SaaS platform plus ad server to…
4.0
2 reviews
Mint is the leader in advertising resource management (arm) software, driving marketing transformation in the age of agentic AI…
4.0
2 reviews
Don't replace what's working. Add incremental scale. Perform[cb]'s outcome engine discovers your next growth channel - reaching…
4.0
5 reviews
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
Trueffect is a data and analytics company focused on media precision. Precision is the next great frontier as media and marketing…
4.0
1 reviews
Adcore is a premier provider of performance-driven digital advertising solutions. We deliver cutting-edge services and technology…
3.9
10 reviews
Cross pixel is the leading provider of audience and contextual targeting solutions for the programmatic advertising industry. Our…
3.9
5 reviews
Cybba inc. Brings conversion efficiency through personalized digital marketing and advertising to companies worldwide. Using…
3.9
El toro is a cutting-edge digital marketing company specializing in hyper-targeted audience and marketing solutions. Our…
3.9
12 reviews
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make decisions. The turn…
3.8
51 reviews
Adext was the first ad tech artificial intelligence (AI) software as a service (SaaS) self-service solution in the world, during…
3.5
7 reviews
Channel factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability…
3.5
Fattail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and…
3.4
5 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.