Youappi is a leading performance-based mobile app marketing and retargeting platform for premium app publishers and brands. From…
3.7
3 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
What's addyon ? Addyon is a powerful self-service platform for buying and selling on line ads. Developed to satisfy the needs of…
3.7
3 reviews
Rtb house is a next-generation performance demand-side platform (dsp) that uses proprietary deep learning AI algorithms to help…
3.7
3 reviews
Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer…
3.7
6 reviews
As of September 25, 2018, appnexus is now "appnexus, a xandr company." please follow along on…
3.7
33 reviews
At zeta global (nyse: zeta), we help enterprise brands and agencies achieve the impossible™ with superintelligent marketing…
3.7
262 reviews
Adjug is an online advertising exchange. It connects buyers and sellers of online advertising and provides them with…
3.6
4 reviews
Nuviad is a bid data company providing dmp & dsp services to the digital advertising community. Using advanced data mining…
3.6
4 reviews
Adext was the first ad tech artificial intelligence (AI) software as a service (SaaS) self-service solution in the world, during…
3.5
7 reviews
Adgreetz is the industry's leading AI-powered ad-tech and martech omnichannel personalization platform. Adgreetz reimagine…
3.5
1 reviews
Dive into the mobile world with apptica - comprehensive data provider, ad intelligence & app analytics tool that helps mobile…
3.5
1 reviews
This account is now closed. Stickyads.tv was acquired by freewheel, a comcast platform services company, in may 2016. For the…
3.5
2 reviews
Nativex is a leading digital marketing agency committed to helping brands and apps achieve cross-regional growth. With a…
3.5
1 reviews
Self-serve traffic platform since 2008 Open for everybody that wants to sell or buy mainstream and adult traffic on cpc/cpm…
3.5
5 reviews
Social ads tool is a premium Facebook ads management and optimization service available to top agencies and enterprises…
3.5
1 reviews
Topsort is the leading retail media infrastructure company, supporting omni-channel retailers, marketplaces, and delivery apps…
3.5
1 reviews
Visible measures is the leader in social video measurement and activation. Long considered the most trusted source for data and…
3.5
1 reviews
Fattail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and…
3.4
5 reviews
Biscience is a software technology company providing a suite of digital intelligence solutions including ad intelligence…
3.4
4 reviews
Adswizz (a siriusxm company) is the technology engine powering the monetization of audio content worldwide. A pioneer in the…
3.4
9 reviews
Adespresso is the easiest and intuitive Facebook ads management and optimization tool. Using adespresso customers can easily…
3.3
50 reviews
Advertze is an affiliate network that has introduced the universal offer monetization (uom) system in the industry. We only run…
3.3
2 reviews
Founded in 2007, infolinks utilizes our unique ad technology platform and publisher marketplace to provide global advertising…
3.3
2 reviews
Founded in 2007, inmobi is a global consumer technology company that leverages AI to drive growth through innovative…
3.3
6 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.