Sector

Digital Advertising Platforms

For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.

28 businesses

Genius Monkey

Tempe, Arizona, United States

Genius monkey is a digital advertising technology firm with an advanced full-service marketing platform designed for today’s…

5.0 1 reviews

Adtelligent Header Bidding Platform

Lewes, Delaware, United States

Adtelligent is a global advertising technology company offering in-house solutions that help online media companies, digital…

4.8 6 reviews

Pontiac Intelligence

Ridgewood, New Jersey, United States

Pontiac intelligence is a fully transparent demand side platform which gives users and advertisers the ability to buy ad space…

4.8 13 reviews

PPC Audit and Monitoring

Pleasant Grove, Utah, United States

Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive…

4.7

Airtory

Austin, Texas, United States

Airtory as a platform enables advertisers to build and deploy interactive engaging ad experiences within a short turnaround time…

4.6 33 reviews

AdCritter

Nashville, Tennessee, United States

The world's only AI-first dsp.

4.5 8 reviews

CitizenNet

Los Angeles, California, United States

Citizennet, a conde nast company, specializes in workflows for sales and social media buying advertisers. Powered by 850m…

4.5 2 reviews

Magnetic

New York, New York, United States

Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective…

4.5 1 reviews

W4

Los Angeles, California, United States

W4 llc was acquired by digital media solutions on July 1, 2018. The w4 performance ad market™ was officially wound down on jan 1…

4.5 1 reviews

Celtra

New York, New York, United States

Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences…

4.4 384 reviews

Pacvue

Los Angeles, California, United States

Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…

4.4 12 reviews

Quantcast Platform

San Francisco, California, United States

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…

4.3 15 reviews

WhatRunsWhere

San Francisco, California, United States

Whatrunswhere is the premiere media intelligence platform for desktop, mobile, and native display advertising. Since 2011, we've…

4.3 4 reviews

Adbeat

San Francisco, California, United States

Adbeat helps you uncover any advertisers online strategy. Dominate your market with display advertising - view competitors…

4.0 6 reviews

AdRoll

San Francisco, California, United States

Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…

4.0 563 reviews

Clipcentric

Albany, New York, United States

Clipcentric’s creative management and optimization platform powers publishers and brands who are winning at premium display…

4.0 2 reviews

Perform[cb]

Venice, Florida, United States

Don't replace what's working. Add incremental scale. Perform[cb]'s outcome engine discovers your next growth channel - reaching…

4.0 5 reviews

Cross Pixel Media

New York, New York, United States

Cross pixel is the leading provider of audience and contextual targeting solutions for the programmatic advertising industry. Our…

3.9 5 reviews

Cybba Ads Retargeting

Boston, Massachusetts, United States

Cybba inc. Brings conversion efficiency through personalized digital marketing and advertising to companies worldwide. Using…

3.9

Zeta Programmatic

New York, New York, United States

At zeta global (nyse: zeta), we help enterprise brands and agencies achieve the impossible™ with superintelligent marketing…

3.7 262 reviews

Thunder Experience Cloud

San Francisco, California, United States

Thunder experience cloud solves bad ads. You can now create, personalize, and measure ad experiences.

2.5 2 reviews

Sojern Traveler Platform

San Francisco, California, United States

Sojern is a travel marketing platform that helps you find, attract, convert, and engage your customers throughout the travel…

1.8 2 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.

People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.

The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.

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