Adadapted is the only commerce media platform proven to turn cpg shopper intent into instant action, without the friction. Our…
5.0
1 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Genius monkey is a digital advertising technology firm with an advanced full-service marketing platform designed for today’s…
5.0
1 reviews
Koddi is the leading commerce media technology for enterprises. Leveraging AI and first-party data, koddi builds retail and…
5.0
1 reviews
Headquartered in San Francisco, rtbiq empowers brands, agencies and advocacy groups with advanced digital advertising solutions…
4.8
2 reviews
Oxford biochronometrics helps companies to improve and optimize their marketing campaigns in order to generate better results…
4.7
3 reviews
Oxford biochronometrics helps companies to improve and optimize their marketing campaigns in order to generate better results…
4.7
3 reviews
Gruuv is the 1st self-serve platform for marketers to create and deliver high-impact interactive video advertising. Gruuv video…
4.6
15 reviews
Pixis is a complete, AI-powered advertising solution helping consumer brands improve ad performance and streamline workflows.
4.6
10 reviews
The world's only AI-first dsp.
4.5
8 reviews
Whether you want to create a buzz, reach a mass audience or direct locals to your front door, gainbuzz is the smarter way to…
4.5
2 reviews
W4 llc was acquired by digital media solutions on July 1, 2018. The w4 performance ad market™ was officially wound down on jan 1…
4.5
1 reviews
Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…
4.4
12 reviews
Owneriq is the @inmarinc data and media plaform focused on leading the data market’s evolution towards transparency, relevancy…
4.3
13 reviews
Publishers and advertisers deserve radical observability™ of the entire digital advertising supply chain. Our patent-pending…
4.3
10 reviews
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
4.3
15 reviews
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported…
4.2
6 reviews
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…
4.2
74 reviews
Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…
4.1
196 reviews
Liveramp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics…
4.1
80 reviews
Subscription
Adriel is the ad operations (adops) platform of choice for leading brands and agencies around the world. We help businesses make…
4.0
4 reviews
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
Mint is the leader in advertising resource management (arm) software, driving marketing transformation in the age of agentic AI…
4.0
2 reviews
Don't replace what's working. Add incremental scale. Perform[cb]'s outcome engine discovers your next growth channel - reaching…
4.0
5 reviews
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.