Youappi is a leading performance-based mobile app marketing and retargeting platform for premium app publishers and brands. From…
3.7
3 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Boost suite is a leading online resource dedicated to simplifying business compliance, llc formation, and corporate governance…
3.7
3 reviews
Doubleverify is a leading software platform for digital media measurement and analytics. Our mission is to help advertisers…
3.7
13 reviews
Sanctuary spa at bay club is an individual & family services company based out of 10101 n wolfe rd, cupertino, California, United…
3.7
20 reviews
Telaria (nyse: tlra), is a complete software platform to manage premium video advertising. We engineer the most robust suite of…
3.7
18 reviews
Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer…
3.7
6 reviews
As of September 25, 2018, appnexus is now "appnexus, a xandr company." please follow along on…
3.7
33 reviews
At zeta global (nyse: zeta), we help enterprise brands and agencies achieve the impossible™ with superintelligent marketing…
3.7
262 reviews
Through a proprietary technology and expert services, adaptly enables the worlds largest advertisers to scale campaigns across…
3.5
3 reviews
Adext was the first ad tech artificial intelligence (AI) software as a service (SaaS) self-service solution in the world, during…
3.5
7 reviews
Emx is a leading end-to-end programmatic technology group focused on the planning, buying, and measurement of ctv and omnichannel…
3.5
1 reviews
This account is now closed. Stickyads.tv was acquired by freewheel, a comcast platform services company, in may 2016. For the…
3.5
2 reviews
Nativex is a leading digital marketing agency committed to helping brands and apps achieve cross-regional growth. With a…
3.5
1 reviews
Focus on your business, not the infrastructure! Build your business on the cutting-edge programmatic rtb platform. Solutions for…
3.5
1 reviews
Visible measures is the leader in social video measurement and activation. Long considered the most trusted source for data and…
3.5
1 reviews
Fattail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and…
3.4
5 reviews
Adswizz (a siriusxm company) is the technology engine powering the monetization of audio content worldwide. A pioneer in the…
3.4
9 reviews
Publishers are losing on average 20-30% of their revenue every year due to ad blockers, privacy browsers, and non-consent…
3.4
4 reviews
Custora, the leading cloud-based retail customer analytics platform, helps retailers drive incremental revenue and lifetime value…
3.3
2 reviews
Founded in 2007, infolinks utilizes our unique ad technology platform and publisher marketplace to provide global advertising…
3.3
2 reviews
Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
3.2
19 reviews
Pubmatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified…
3.2
11 reviews
Conversant llc is now the digital media arm of epsilon; follow along on the epsilon page for updates…
3.1
17 reviews
We want to inform you that for reasons outside of our control, we have closed our company, hitwise as of February 2020. Hitwise…
3.0
3 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.